Zoom in a Modern-Day billion dollar beauty brand

In fact, Kylie Cosmetics is a Modern-Day Billion Dollar Beauty Brand, This brand can help us know the secret for success in beauty industry.

Kylie Cosmetics is a famous American cosmetic company; It was founded and owned by Kylie Jenner - An American reality television personality, and social media personality. After releasing a set of the liquid lipstick and lip liner, the company changed its name from Kylie Lip Kits to Kylie Cosmetics in 2016. In 2018, this company was valued at over $900 million.

# Kylie Jenner - One of America's richest women

It was the original thin lips of Jenner that had made people used to make fun of her but then it helped her build the cosmetic empire around her lips.

Kylie Cosmetics was founded and owned by Kylie Jenner / Ph: Kylie Cosmetics

Brand Kylie Cosmetics helped her to sublimate after nearly 5 years. When the sales reached $900 million reported by Forbes on July 11, she is still in her 20s (until August she just picked up her 21st birthday). But Jenner is running one of the world's most expensive makeup cosmetics companies.

Kylie Cosmetics was founded 2 years ago, just sold a typical product with an extremely affordable lip makeup set, priced only 29 USD, including lipstick and lip liner. Later, Kylie Cosmetics had additional lines such as eye shadow and concealer. The most expensive product is the eyeliner and lipstick worth $108.

Thus, Jenner owns a $900 million fortune, ranking fourth among America's richest women. And calculated by age, she is the youngest. On the current income increase, at 21, she will become a billionaire, surpassing Mark Zuckerberg to become the youngest self-made billionaire in the world.

# The secret of success

"Social networking is a great platform," Jenner told Forbes, "I connect directly with fans and customers." In the new generation of celebrities, she is the most typical person going up from social networks and sticking closely to social networks throughout her career.



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