Zendaya’s first partnership with Tommy Hilfiger

Zendaya, an American actress and singer launched her first collaboration with an American premium clothing company, manufacturing apparel, footwear, fragrances, accessories and home furnishings named Tommy Hilfiger at Paris Fashion Week on March 2nd 2019.

This brings a lot of benefits for Zendaya, Tommy Hilfiger and customers.

About the partnership

Since starting working with Tommy Hilfiger, Zendaya has become a global ambassador for the company. They work together on the Tommy x Zendaya capsule collection with an aim to creating new products for consumers.

According to Women’s Wear Daily, it is a good opportunity for Americana heritage to combine with Zendaya, who is optimistic, confident and also the city’s iconic elements.

There are thousands of people from over 70 countries coming to this show to purchase immediately after the catwalk/ Ph: pinterest

People around the world has seen a series of videos about the show posted by Tommy Hilfiger on social media demonstrating a woman wearing casual clothing traipses around the French capital. Hilfiger reported that Zendaya used fashion to say bold statements while still remaining being true to herself. Therefore, their capsule collection with Zendaya would combine their brand’s Americana spirit with her eclectic style.

Zendaya told that the collaboration had put a positive impact on fashion/ Ph: instagram

Tommy Hilfiger is so popular in the fashion industry that it had created waves many times before. Their clothes debuted recently are smart enough to track people’s movements. Furthermore, the items of clothing is well matched with a Bluetooth chip that is connected to an app.

To sum up, the collaboration between actor Zendaya and luxury brand Tommy Hilfiger is such a great chance for them to expand their influence into the world. Customers, therefore, also receive a lot of new amazing designs that are suitable for them.


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