When will Artificial Meat coverage around the world?



According to experts, it is necessary to pay attention to public awareness of cultured meat in many aspects, including ethical and religious, if it is to promote commercialization of this product.

 The livestock industry, which supports the livelihoods of at least 1.3 billion people worldwide, is accelerating to meet growing meat demand.  In the cell agriculture sector, artificial meat is a promising market.

1. Questioning about nutrition, safety of cultured meat

 Companies like Beyond Meat, Impossible Foods and Just Foods (both of the US) - which use plant ingredients to create burgers, omelets and other products - are growing strongly.  In a report based on the opinion of experts in 2019, AT Kearney Company (USA) estimated that $1 billion was invested to develop such "vegetarian" products, including money from companies that now dominate the conventional meat market.

 In addition to "vegetarian" meat, some companies also develop cell-based cultured meat that produces real meat without the need to raise or slaughter animals.  According to AT Kearney, these meats will dominate the market in the long run because they taste more like regular meat than plant-based meats.  However, not everyone is excited about cultured meat.  They are skeptical of the nutritional value and safety of this product, while its environmental and social impact is still being evaluated.

 According to experts, it is necessary to pay attention to public awareness of cultured meat in many aspects, including ethical and religious, if it is to promote commercialization of this product.  For example, with the rapid growth in population, Muslim consumers offer promising business opportunities for cultured meat.  The most important issue for the Muslim community is whether or not they are allowed to use this meat.  According to some Islamic law researchers, cultured meat is considered compliant if the cultured cells of animal origin are slaughtered in accordance with regulations, without the use of animal blood or serum and / or growth agents during production.

 Skepticism about safety is also a barrier in the process of "covering" artificial meat.  

When will Artificial Meat coverage around the world?The meat consumed by humans by 2040 will not come from the slaughter of animals. / ph: Beyond Meat 

A study in 2021 that found 43% of people claim to still use animal-based foods even if the meat is produced in the laboratory at the same price.  Considering that cultured meat is "unnatural", they are concerned that the product may have negative health effects, although there is currently no evidence that cultured meat is unsafe.

 Flavor is also a factor that makes consumers wary of lab-produced meat.  Although companies invest a lot of time and money to make sure the artificial meat tastes like real meat, some consumers may not be convinced, especially in terms of meat structure.

2. It's just the matter of time

 Despite the aforementioned hurdles, the AT Kearney report states that much of the meat consumed by humans by 2040 will not come from the slaughter of animals.  Specifically, the report estimates that 35% of meat consumed will come from cell cultures and 25% will come from plant-based products.

 Emphasizing the far-reaching impact of traditional meat production on the environment and human concern on animal welfare in livestock industry, the report states: "Large-scale cattle farming is viewed by many as an unnecessary evil. Given the benefits of plant-based meat and cell-grown meat over conventional meat, it is only a matter of time when they capture a sustainable market share. "

 Customer insecurity about cultured meat will not be a barrier, the AT Kearney report admits, citing surveys in the US, China and India: Cultured meat will win in the long term. However, plant-based meat products will play a key role in the transition. Cell-grown meat will replace conventional meat steaks, but lower cost, plant-based products will replace pureed meat and sausages, according to AT Kearney expert Carsten Gerhardt.

Singapore's decision to allow the sale of artificial chicken by Eat Just Company (USA) is a turning point for the future of the global meat industry. A new race is happening - according to the analyst  Bruce Friedrich of the Institute of Good Food Research in the US, at the same time forecasted that cultured meat will only become popular when it is priced at the same price as conventional meat.

 Other experts also argue that the end of the era of traditional meat dominance cannot happen overnight. The transition to more sustainable protein consumption models is underway, spurred by consumers, investors and businesses. This process is even attracting the participation of the world's leading traditional meat companies.  Even so, the National Farmers Union (US) believes the cattle breeding industry will continue to produce safe, traceable and affordable food, as long as public demand still remains.  

When will Artificial Meat coverage around the world?

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