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What’s new with beauty and fashion channels on YouTube?

September 25, 2019

 If you ever wonder what has changed in the content of beauty and fashion channels on YouTube, check out this article.

There are many beauty and fashion channels on YouTube

YouTube is one of the biggest video platforms on the internet. So there is no surprise that luxury fashion houses are launching their channels on YouTube to let their consumers into their worlds. Let’s see what they have in the content!

Louis Vuitton with the launch of LVTV

This French luxury fashion house is engaging its consumers through entertainment by launching LVTV-a YouTube vertical centered on television-style content. This channel offers viewers to peek into the world of Louis Vuitton. That is because this new platform LVTV is added with original and exclusive content in which the episodes will focus on five key topics. They are travel, campaigns, savoir-faire, institutional and friends of the house. You can find some episodes on the channel, such as “The Art of Packing” with Karlie Kloss, “Inside the Vault: A Brief History of the Monogram,” and “Getting Ready” videos with celebrities like Emma Stone, Chloe Grace Moretz, Sophie Turner…

What is behind the style and beauty content on YouTube?

Although YouTube is considered to be the largest video content hosting site, it is still trying to amp up the content. Realizing that beauty and fashion channels has grown so quickly for the past 5 years, a new YouTube Fashion vertical is just launched to repackage fashion channels with their unique content. This moves way beyond the streaming of glossy runway shows and ad campaigns. A lot of high-profile fashion names have live-streamed their runway shows on this YouTube vertical, such as Michael Kors and Gucci. Especially, Kors even debuted its documentary which is seven minutes long, featuring Gigi Hadid, Blake Lively and other stars.

These projects show how ambitious YouTube is to increase its content, as a result, to become the most powerful app on the internet.

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