What’s new in the fashion industry?

November 10, 2019

Are you looking for latest fashion news daily? Below are the important updates in the fashion industry lately.

 

 

To satisfy loyal consumers and attract new ones in the fashion industry, fashion brands need to be creative. In this article, we will see the latest fashion news these days. 

 

#1: Calvin Klein launches a mini-series about bra on Youtube

 

Calvin Klein has been working with Google Zoo to launch a YouTube channel to answer consumers questions about bra’s sizing and fit. The Bra Talk used the top searches for bra related queries in the UK to create its short-form videos. It launched with four pilot videos in the UK and a special one-day showcase in Portugal. This innovative approach aims to not only provide valuable insights but also to engage with new consumers. Through the channel, Calvin Klein wants to increase the relationship with customers by educating them on the underwear category. The famous fashion brand also offers expert advice on finding the right bra, how to measure the size of it, give details and explain the difference in each type of bras as well as some related issues.

 

#2: Prada has teamed up with Adidas

 

This can be the most exciting fashion current news for sneakerheads and fashionistas. The collaboration between the Italian luxury label Prada and the sportswear giant Adidas is no longer a rumour. Prada officially announced the news via its Instagram account on Thursday. However, that is the only thing we know at the moment. No more information has been revealed although Prada’s press office already sent a request for details. There are a lot of guesses on what these two brands are doing. But in general, there is a high expectation for both companies.

 

#3: Prada signed sustainability linked loan

 

One of the latest fashion news today is that Prada and Crédit Agricole Group have signed a sustainability linked 50 million euro five-year loan agreement. According to the agreement, interest rates will be adjusted based on certain sustainability goals being met, such as using a certain amount of Re-Nylon, or providing employees with a number of training hours. As consumers are more aware of the impact of fashion products on the environment, fashion brands are doing their best to meet the expectations of their consumers. By doing that, Prada will have a good impact on other luxury brands.

 

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