What are top most searched luxury brands in 2019?
Exorbitantly priced items are a symbol of status for so many people. They will feel more confident when wearing these things. That is the reason why there is always a steady growth in the number of customers looking for high-end labels. This year, we see top 5 most popular luxury brands online include Gucci, Chanel, Louis Vuitton, Hermes and Rolex.
On the list of 2019, Gucci ranks the first position of all brands. Thanks to CEO Marco Bizzari creative director Alessandro Michele, Gucci was able to create a modern look to people while innovating digital marketing initiatives. The new designs are attractive to the young generations who account for over 50% of Gucci’s clients. That is the reason why these people have bought Gucci products a lot recently.
When seeking for a Gucci item online, people regularly search for Gucci belt, Gucci shoes and Gucci flip flops.
When seeking for a Gucci item online, people regularly search for Gucci belt, Gucci shoes and Gucci flip flops / Ph: courtesy of Gucci
There is no surprise that Chanel is on this list. The brand had a strategic plan to invest in digital fields and gained success. Thus, it reached the value of $8 billion this year. It also focuses on different areas of digital integrated with celebrity-driven campaigns to appeal affluent customers. When searching for Chanel online, you will see top 3 things named Coco Chanel, Chanel Bags and Bleu de Chanel.
#3: Louis Vuitton
The number three on the list belongs to LV. This brand became more famous after announcing that its new menswear Artistic Director would be streetwear and digital-powered designer Virgil Abloh.
The company searches increase thanks to the partnership with Supreme brand. The most popular items include Louis Vuitton belt, Louis Vuitton bags and Louis Vuitton wallet.
Another French company on the list is Hermes, which accounts for 9.29%. This luxury brand is noted for its timeless classics like the Birkin bag. For online strategy, it has completed successfully the rollout of a new website globally, which enables customers to navigate easily. You will find Hermes belt, Hermes Birkin bag and Hermes scarf are the most often looked for items of this label.
The fifth place on the list is a world-renowned luxury watch company named Rolex. It is also in the top 100 most valuable labels worldwide, according to Forbes magazine with the value of $9.3 billion.
The announcement of its new watch models in the annual Baselworld conference played an important role in driving the conversations around Rolex online. The most searched products from Rolex contain Rolex Submariner, Rolex Daytona and Rolex Oyster Perpetual.
The fifth place on the list is a world-renowned luxury watch company named Rolex / ph: courtesy of Rolex
In short, it is doubtless that they are the most luxury brands online in the world nowadays. With modern designs suited personal demands, they deserve to receive the attention from every customer.
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