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Wellness Aging Evolution In The Beauty Industry

February 02, 2020

Aging is inevitable. And now, more consumers want to enjoy life longer. According to a study about wellness aging evolution in the beauty industry, the aging Baby Boomer demographic and longer life spans are very important for growth of the aging population.

 

The study showed that the number of people over 65 years old is expected to achieve about 72 million by 2030. It is predicted that one in six people will be 60 and over by 2030.

Life expectancy is increasing around the globe, along with decreasing birth rates. And, this may result in a growth of aging population, which is in both a business opportunity and an economic challenge.
The global anti-aging market is expected to reach $66.2 billion by 2023. Addition to this, the market is expected to have an increase of 5.7% from 2018 to 2023 due to the increase in consumers’ awareness of the benefit of anti-aging products. When it comes to wellness aging evolution in the beaut industry, the trends in anti-aging market include the increasing use of multifunctioning anti-aging products, integration of alphabetic formulation in these products, and increasing demand for organic and natural ingredients.

This demographic trend boosts the requirement for healthy aging supplements because aging populations with high income seek supplementation and preventive strategies to live longer. Anti-aging ingredients target specific health problems associated with aging, including brain health and cognition, heart health, bone and joint health, eye health and skin health.

Healthy living is not a sub-culture anymore. It is a vital part in mainstream culture globally, ranging from healthy snacks and beverages, sleep devices, healthy supplements, to athleisure apparel. The healthier lifestyles are driven by the ability to live longer in the future and the ability to have a high-quality life in the present.
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