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VOIRs solution provides a unique practical testing experience

April 22, 2019

Thanks to this virtual makeup try-on tool, buyers can try Guerlain makeup immediately. Thus, customers will have the most true-to-life look at Guerlain products.

Virtual makeup try-on tool for Guerlain’customers

Guerlain has applied virtual trial technology when Guerlain released new colors for Rouge G Lipstick, the worlds leading lip brand, on April 1, 2019. Customers can easily download this application. Through 3D images, this tool gives customers the most true-to-life look. Customers will have the experience as real in-store try-on.

Dmitry Koltsov, CEO, Voir Inc. said that they were excited about the collaboration with Guerlain. Together they were reinventing the digital beauty world and staying ahead of fast-moving beauty trends. Besides, Jean-Denis Mariani, CDO of Guerlain, said that consumers did not just want to buy something, they wanted a great customer experience that complements the product; And when it came to make-up products, they knew that it could be difficult for some of them to buy it without testing it.

Customers can easily download this application / Ph: Voir

Nowadays, there are about 2.8 million users worldwide using Voirs application. This number still tends to increase rapidly. You can find this app on the Appstore.

According to Mariani, they worked closely with their partner Voir to develop a customized virtual try-on tool, allowing their consumers to test in-store many shades of their make-up products notably their star products like Rouge G lipsticks, LEssentiel foundation or the legendary Terracotta, before buying it. Create seamless experiences, removing all confusing points during the whole shopping journey is one of their top priorities.

Overall, this is a very useful application for customers.

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