Vuhes Magazine - Latest News & Updated Trends on Wellness, Beauty & Aesthetics, Luxury Living

    Home Vegan trends grow rapidly in the beauty industry

Vegan trends grow rapidly in the beauty industry

March 14, 2019

# Why vegan becomes a trend?

Animal rights and sustainability are what consumers care about when choosing cosmetics

People today care more about sustainable development. Global problems, such as animal cruelty, natural resources, greenhouse effects,.. are driving their decision-making process greatly. They consider animal rights and refuse to buy cosmetics associated with animal cruelty. That’s why ethical consumers follow vegan trends in the beauty industry.

# Vegan brands benefit from these trends

Of course, the cosmetic company cannot miss these vegan trends. Nature’s Gate, for instance, introduced its Rainwater Herbal Shampoo – the first product inspired by the purity of rainwater. This shampoo got support from consumers, especially environmental lovers. Now, this beauty brand is producing many products with vegan ingredients.

Many beauty brands, taking advantages of these vegan trends in the beauty industry, has launched vegan cosmetics lines. The value of global vegan industry was $12.9 billion in 2017. And according to Grand View Research, this industry will reach $20.8 billion by 2025. This is due to the widespread consumer’s concern for animal welfare.

Ph: pinterest

# Boycott harmful ingredients

With the development of technology, it is easier for customers to get information about a product’s ingredients and bad effects. They are more difficult choosing cosmetics because of the vegan trends in the beauty industry.

# Beauty brands react

To compete with their rivals, brands must follow vegan trends in the beauty industry. Choosing a smart brand name, designing packages that show responsibility for environmental issues, using branding stories to stand out are what brands often do to attract their customers.

The vegan trends seem to dominate the beauty world nowadays. If beauty businesses are trying to survive, they need to change.

RELATED ARTICLES
November 14, 2016
Nasty Gal files for bankruptcy

Nasty Gal files for bankruptcy

Nasty Gal – the LA-based online retailer of fashion, shoes, accessories and beauty that founded in 2006 and recognised as a pioneer in the e-commerce movement and is today available in 180 countries has filed for bankruptcy under Chapter...

December 21, 2018
Is Social Media Making Beauty Consumers Tired With So Much Noise?

Is Social Media Making Beauty Consumers Tired With So Much Noise?

  According to the latest annual TABS US color cosmetics report, the social media is influencing less on the beauty’s buyers. Actually, it is making them tired with so much noise. Let’s take a closer at the data and...

October 05, 2017
The Hair & Barber Council Forces Uk Government To Stand Much Pressure For Regulating The Industry

The Hair & Barber Council Forces Uk Government To Stand Much Pressure For Regulating The Industry

Ph: Hair Council     Hairdressing and Barbering: The Case for Mandatory Registration is a report that collected the viewpoints of two thousand consumers to illustrate how a change in the law is necessary to be made.   Ben...

July 12, 2018
Plastic Surgery Trends To Watch For In 2018

Plastic Surgery Trends To Watch For In 2018

  There are some cosmetic procedure trends that we can expect to watch for in 2018, and some of these trends that we find interesting and surprising.   List Of Plastic Surgery Trends In 2018: 1. Labiaplasty It will...

August 30, 2017
Top 6 Potential Risks Of Facelift Surgery

Top 6 Potential Risks Of Facelift Surgery

Ph: vernutmolodost Nowadays, plastic surgery offers a variety of techniques for beautiful and natural-looking results. Nonetheless, with any kind of surgical procedure, there may be some risks you should consider before making the final decision to perform facelift surgery....