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Transforming your hair color at home

May 12, 2019

Recently, the global beauty leader with a century-long history of hair color innovation L’Oreal has introduced the Color&Co experience with an aim to serving the $1.4 billion at-home hair color market. This new brand from L’Oreal is expected to bring people an exceptional at-home color experience guided by hair stylists.

An exceptional at-home color experience guided by hair stylists / Ph: Color&Co

How does the Color&Co Experience work?

There are three steps for this experience. First of all, you need to get your personalized consultation. By visiting The Color&Co’s website, a licensed professional colorist will talk to you about your hair color and type goals in order to give you the most suitable consultation for your hair.

Second, Color&Co will create your own personalized hair color. After understanding your hair qualities, colorists will analyze carefully to create a unique custom blend by using the appropriate base color and adjusting depth and tone.

Finally, clients will receive their unique Colorbox at home within days. Finishing all the steps above, your personalized Color&Co Colorbox will come to your house with a custom-blended formula along with personalized application instructions in case you do not know what to do with your hair. Following these instructions, you will definitely see a long-lasting, vibrant color as well as shiny, nourished and soft hair.

Color&Co brings true personalization straight to your door/ Ph: Color&Co

Vice President of L’Oreal’s Technology Incubator, an arm of L’Oreal’s Research & Innovation Division Guive Balooch reported that it was a real opportunity for their company to innovate personalized experiences for beauty customers. Therefore, they had been striving so hard to provide people with an almost endless variety of color options for at-home application. They chose top professional stylists from all over the country to start a video consultation with clients and gave them the greatest experiences.

In brief, thanks to Color&Co, at-home hair color experience is never as easy as it is today. People can still have their ideal hair type and color with an affordable price even they are at home.

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