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Top 5 secrets on building a large & loyal customer base

September 20, 2016
Top secrets on building a large & loyal customer base is a new article that helps your fashion and beauty business keep customer come back.
 
 
 
One of the main keys to maintaining a business is to know secrets to build a large & loyal customer base in fashion & beauty industry. A successful company sees 80% of its business coming from 20% of its customers. Moreover, the cost of attracting new clients is much more than that of keeping the existing clients coming back and you have an incentive to keep these customers happy. Here are 5 best secrets to build a large & loyal customer base in fashion & beauty industry:
 

1. Always Communicate With Existing Customers

 
Whether it is a monthly flier, a reminder card, or a holiday greeting card, you should keep in touch with the customers you already get. Create and maintain a database of personal contact information such as email, phone number, address. In case there is a social media to your fashion & beauty business, invite your customers to your website and keep that online fresh. Note that the aim of all of your messages do not involve in only advertising, some of them can be useful information.
 
 

2. Provide Good Customer Care Service

 
Good customer care service means being closer to customer needs. Your customers will remember how well they are treated, and these positive experiences lead to their loyalty to your business. Remember to pay attention to customer complaints and concerns. Ensure that there is an accessible way for your customers to communicate with your staffs by email or by phone.
 
 

3. Train Your Employees Thoroughly

 
Remember that your employees are the face of your business, and the fact is that training can empower them to develop your company. Training sessions should be positive experiences. This is because boring training sessions are just a way to waste time and even money. You should encourage your employees to join training courses by explaining why it is good for fashion & beauty business. 
 
 

4. Be Flexible With Policies

 
Each customer is an individual with different needs and circumstances. You need to do everything to solve their problems and complaints. In case you show that you are still listening, you will have a better chance to retain your business even in case you cannot solve the problem completely. In the fashion and beauty industry, being flexible with policies is quite. For example, free returns through mail or at store is one of the best ways to make your customer happy and satisfied.
 
 

5. Promote The Product Awareness

 
It may be obvious, but it is forgotten in some cases that knowing your products and services are important for the development of your business. Make sure that your employees understand everything related to fashion and beauty products. Talk about the company’s history, know what your patrons purchase, talk about how new goods grow out of the previous ones and encourage new ideas for the feature.
 
As you know that building loyal customer base is not simple, we hope that after reading this article, you will find out some of the secrets to build a large & loyal customer base in fashion & beauty industry.
 
 

Ph: @crmbuyer.com

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