Vuhes Magazine

    Home The roles of Social media in fashion & beauty industry

The roles of Social media in fashion & beauty industry

December 02, 2019
When it comes to social media, we do not often see it as a powerful tool it is. The social media such as Twitter, Facebook, Instagram, Pinterest, and Snapchat have emerged to offer users new ways to connect with their friends and their followers; and the impact of social media on the fashion and beauty industry runs deeper than picture-sharing. It has grown with both negative and positive influence on our society’s beliefs.
The roles of Social media in fashion & beauty industry
Ph: pexels@kaboompics
The Roles Of Social Media In Fashion & Beauty Industry – The Most Important Information
1. The Roles Of Social Media In Fashion & Beauty Industry – The Fashion Industry
There is no doubt that the social media has being revolutionized the fashion industry. Certainly, the impact of social media such as Twitter, Facebook, and Instagram on our fashion industry has been various, but with new revolutions, it also comes with new challenges as well as new hierarchies. It is easy to say that the social media has provided a good chance to creative individuals, who without the traditional education. The fashion industry has been democratized, but if you are passionate, determined and talented enough to take your fashion goods to the fashion forefront, then you will find a way
2. The Roles Of Social Media In Fashion & Beauty Industry – The Beauty Industry
The beauty industry has passed an exciting conversion over the past 10 years, and even with the increase in the internet and the knowledge sharing, consumers are demanding good and new technologies, ingredients and products. Beauty industry could get some lessons from the fashion industry that has done in embracing social media. The beauty industry clearly understands the benefit that social media can bring to a brand’s success. For instance, premium fashion brand Burberry succeeds with over 63,000 followers sharing outfit inspiration with Burberry products in Pinterest. Premium makeup brand Chanel could follow suit by posting the latest looks in order to promote new makeup lines and listing makeup products used to make a certain look. Now, consumers want to see a product online and read reviews to know whether this product is worth investing.
3. Are Snapchat, Instagram, Facebook, Pinterest Useful Sale Channels For Retailers?
All brands have invested in attracting and retaining sellers. The more sellers an e-commerce site has, the higher variety of products. It gets to attract customers. For example, Pinterest, which is called” a catalogue of ideas”, focuses on food, fashion and parenting. Although Pinterest is not as instant as Instagram, as shouting as Twitter or as sexy as Snapchat, it works like a glossy magazine and actually drives e-commerce sales.
After making a test of buying buttons, Facebook is trying a shopping tab that will help retailers to improve their shopping experience on the app more easily. Besides, Instagram introduced action-oriented advertisement that helps retailers link to product pages from their Instagram ads. . Pinterest introduced the features called “click-to-buy”, the hope was that they could make brands decide to turn mobile browsers into shoppers. However, they actually create very low sales volume to retailers and are even inconsiderable for most of powerful brands. Some retailers say that the social media are a great acquisition tool for customer. There is a lot of information on these social media sites, so any of the individual piece of information gets a bit visibility, even less conversion.
RELATED ARTICLES
March 16, 2018
Organic Beauty and Wellness Festival

Organic Beauty and Wellness Festival

The Organic Beauty and Wellness Festival features eco-friendly products and natural health and wellness practices for the skin and body, offering a unique marketplace where consumers can learn about products, engage with health practitioners and enjoy a day of fun events...

November 01, 2018
Gen X: New Potentials for Beauty Industry

Gen X: New Potentials for Beauty Industry

In recent years, the beauty industry is very focused on the young generation and children, Generation X (ages 38-53) is often overlooked. However, as the industry is booming globally, well-known brands are beginning to realize the potential of this...

February 02, 2019
Univar cooperates with Kao Chemicals Europe in Spain and Portugal

Univar cooperates with Kao Chemicals Europe in Spain and Portugal

Kao Chemicals Europe, part of Kao Group expanded its partnership with Univar to distribute its product portfolio to two other European markets: Spain and Portugal. There is no need to argue that this move helps expand this companys development...

April 14, 2019
The reasons you should not miss the Singapore Yacht Show 2019

The reasons you should not miss the Singapore Yacht Show 2019

Why you should not miss the Singapore Yacht Show 2019? #1: Superyachts & Super Premieres It showcases 90 yachts from 90 different brands such as Boat Lagoon Yachting, Simpson Marine, Ferretti, Fountaine Pajot. If you want to own or...

August 14, 2017
Top 5 Genderless Beauty Innovations

Top 5 Genderless Beauty Innovations

The genderless beauty innovations are various, ranging from subcultural skincare products to unisex perfume blends. They include naturally-sourced ingredients, Here are some genderless beauty innovations that you should know and consider using: List Of Genderless Beauty Innovations- Top 5...