The rise in rare whiskey investment



Rare whiskey continues to outperform other luxury wines over the period of 12 months (as of June). So should we invest in rare whiskey?

The rise in rare whiskey investment

Currently, invest in rare whiskey is the right thing

Investing in rare whiskey - Big profits?

The fact is that the price of rare whiskey increased by 25% in the recent period. According to the Knight Frank Luxury Investment Index (KFLII), this is the largest growth rate among the 10 major collectible assets, including art, coins, watches, cars, stamps, colored diamonds, Jewelry, furniture, Wine.  By the end of the first quarter, rare whiskey prices were up 35% from the previous year. The growth rate of rare whiskey in the second quarter was slower than in the first quarter. The main reason is due to Macallan's plummeting price. However, it is expected that rare whiskeys will be rising in prices in the third quarters and fourth quarters. A good example of this growth showed at the Sotheby’s whiskey live and online auctions in London. A bottle of Macallan 1926, aged 60, was priced at £1.45 million (about $1.87 million) in the auction. This price sets a new auction record for any bottle of spirits (according to Sothotti). In particular, a bottle of ‘ultra-rare’ Scotch that was sold at the end of 2018 broke all kinds of records to become the most expensive whiskey ever sold. As being showed above, whiskey has never been in such high demand. Whether these are regularly priced bottles for immediate consumption. Thanks to the growth of the current market, whiskey is definitely doing well. Therefore, investing in rare whiskey is the right thing. It is true to say that the rare whiskey is currently one of the most luxury assets soaring in value

The rise in rare whiskey investment

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