The recovery of beauty market in Russia
In recent years, there has been a fast- change in beauty market in Russian. Almost local cosmetic brands as well as private label gain the growth. Our below article will help you better understand about this market in
The growth of
’s beauty market after the crisis Russia
In 2014, the rouble was fell down. The crisis in
There are many changes in
Due to the crisis, some of middle –range brands disappeared but the luxury segment was not affected by the crisis so much. When the crisis happened, many specialized chains invested to develop their private labels. These labels offer products in more affordable rate that more suitable for consumer’s budget. Major chains (L’Etoile, Ile de Beaute and Rive Gauche) applied big promotion offers as a part of their loyalty sale programmes.
One of the flagship category in
One of the clear proofs for the growth of beauty market in
The crisis is not a nightmare for beauty brands in
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