How could Beauty Brands be Successful on Instagram & Pinterest?
Let’s find out through the article below.
#1: Designing Products With Visual Appeal
As Instagram and Pinterest are all photo and video-sharing social networking services, beauty brands need to focus on the way products look in photographs. The photos of products are specifically designed to attract social media audiences. This reflects shopping trends as consumers are now like to be viewing and buying products online.
Visual appeal will attract more consumers
#2: Sharing Product Information and Video Tutorials
Thanks to short videos on Instagram and Pinterest, now the instructions on how to use the product is more interesting. For example, L’Oreal uses Instagram Stories to show makeup looks using models including a call to action (CTA) so that consumers can watch the videos by clicking on the product on the company’s website. Another example is Fenty’s weekly ‘Get the Look’ tutorials by Pricilla Ono – Rihanna’s makeup artist. These tutorials have attracted thousands and sometimes millions views. There are a lot of likes and comments which show the consumers’ satisfaction that leads to increase of purchase repeating.
‘Get the Look’ tutorials by Pricilla Ono / Ph: Pinterest
#3: Encouraging Users to Generate Content
Every beauty influencer and the consumer has their own Instagram or Pinterest account which is the gold marketing channel for beauty brands. Which can be more reliable than the 5 stars review of real consumers who’ve already used the products? Because of this, beauty brands regularly features images and video of customers using their products. They also reward some loyal consumers if they post about a favorite product. This marketing strategy helps beauty brands get more organic conservations and purchasing rate.
Here are some basic factors behind the success of beauty brands on Instagram and Pinterest. If you want to get more insights, let’s follow Vuhes.com and wait for our next articles.
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