Vuhes

    Home How could Beauty Brands be Successful on Instagram & Pinterest?

How could Beauty Brands be Successful on Instagram & Pinterest?

March 19, 2019

Let’s find out through the article below.

#1: Designing Products With Visual Appeal

As Instagram and Pinterest are all photo and video-sharing social networking services, beauty brands need to focus on the way products look in photographs. The photos of products are specifically designed to attract social media audiences. This reflects shopping trends as consumers are now like to be viewing and buying products online.

Visual appeal will attract more consumers

#2: Sharing Product Information and Video Tutorials

Thanks to short videos on Instagram and Pinterest, now the instructions on how to use the product is more interesting. For example, L’Oreal uses Instagram Stories to show makeup looks using models including a call to action (CTA) so that consumers can watch the videos by clicking on the product on the company’s website. Another example is Fenty’s weekly ‘Get the Look’ tutorials by Pricilla Ono – Rihanna’s makeup artist. These tutorials have attracted thousands and sometimes millions views. There are a lot of likes and comments which show the consumers’ satisfaction that leads to increase of purchase repeating.

‘Get the Look’ tutorials by Pricilla Ono / Ph: Pinterest

#3: Encouraging Users to Generate Content

Every beauty influencer and the consumer has their own Instagram or Pinterest account which is the gold marketing channel for beauty brands. Which can be more reliable than the 5 stars review of real consumers who’ve already used the products? Because of this, beauty brands regularly features images and video of customers using their products. They also reward some loyal consumers if they post about a favorite product. This marketing strategy helps beauty brands get more organic conservations and purchasing rate.

Here are some basic factors behind the success of beauty brands on Instagram and Pinterest. If you want to get more insights, let’s follow Vuhes.com and wait for our next articles.


RELATED ARTICLES
November 22, 2019
Japanese women speak out about appearance standards in the workplace

Japanese women speak out about appearance standards in the workplace

According to Japanese women, glasses do not meet the appearance standards in the workplace. It is reported that women in Japan who wear glasses for work are reminded by their employers. And this ban has caused opposition from the majority...

January 30, 2019
New online shopping experience with Amazon’s virtual fitting room

New online shopping experience with Amazon’s virtual fitting room

How to use this app? As technology is developing all the time, online shopping has become a part of our daily life. It is convenient, time-saving and energy-saving. There is no doubt why Amazon is the most valuable public...

December 23, 2018
New features in nail care category

New features in nail care category

Have a look on our below article to better understand this trend. Artificial, high-end design nail – the new trend in nail care According to a Mintel’s report, traditional nail polish has stalled. Women don’t spend much money on...

December 16, 2018
25 Million Counterfeits Are Seized Annually In The UAE

25 Million Counterfeits Are Seized Annually In The UAE

So let’s find out more this problem so you can be more cautious when buying anything in the UAE. Problem with counterfeits in the UAE / Ph: Youtube Body care and cosmetics the main items seized in the region...

August 14, 2018
Korean Hair Care Products are Thriving in China

Korean Hair Care Products are Thriving in China

China’s hair care market sharply increases each year when its sale value jumps from $6.9 billion to $7.6 billion within 3 years from 2014 to 2017. It is expected to exceed $8 billion by the year of 2022. According...