Vuhes Magazine - Latest News & Updated Trends on Wellness, Beauty & Aesthetics, Luxury Living

    Home The reason beauty brands invest in Pinterest

The reason beauty brands invest in Pinterest

May 05, 2019

In fact, Beauty brand marketing group is very attentive to Pinterest today. But since 2018 the platform that acts as a virtual mood board tends to attract more attention from brands of all sizes. Here somereasons beauty brands investing in Pinterest.

Pinterest- a new solution for brands and businesses

In 2013, L’Oréal’s clinical skincare brand SkinCeuticals opened Pinterest again but it has just started developing the strategy for the platform and allocating money to it at the end of 2018. L’Oréal’s clinical skincare brand SkinCeuticals is one of the highest sales brands in the US. General manager of this brand, Christina Fair, said that “Pinterest is an obvious step following investment in Facebook and Instagram in the previous year.”

Burberry partners with Pinterest to create a customized beauty experience / Ph: Pinterest

Pinterest’s advertising revenue  in 2018 is more than 755 million dollars and there are about 265 million people accessing Pinterest every month. It has become a great option for companies that are looking to expand their reach to new audiences include major brands like Burberry, Covergirl, etc and smaller brands like Inkbox, etc.

Inkbox provides a line of tattoos that can penetrate the skin and last up to 18 days, it is not like the usual sticky tattoo. Inkbox promoted it via Pinterest.

In June 2018 , Pinterest has introduced the Insights Audience Tool. In April 2018, Pinterest launched a new search feature that allows users to search for beauty content and products based on their skin color.

Basically, Pinterest is fundamentally different from social networks like Facebook , Instagram and youtube. It helps businesses increase sales effectively. One good ẽample for that is SkinCeecoms.com increased by 38% of sales of antioxidant products.

Overall, it is true to say that Pinterest is a very effective solution for all types of businesses.

RELATED ARTICLES
February 06, 2019
Buyers worldwide are attracted by the new materials and ideas of Japanese Companies

Buyers worldwide are attracted by the new materials and ideas of Japanese Companies

Cosmoprof Asia, an Asias leading beauty trade show, opened the door again in Hong Kong In November 2018 with the participation of not only Japanese companies but also other national brand companies. Many products of Japanese beauty brands have...

August 29, 2018
The Overseas Direct Buying up Sharply in H1 of South Korea

The Overseas Direct Buying up Sharply in H1 of South Korea

The direct acquisitions from foreign nations of South Korea kept increasing at a sharp pace for cheaper and quality products in first half of this year. According to the data taken from KTS (the Korean Customs Service), a total...

July 14, 2017
Top 4 Effective Tips On How To Invest In Yachts

Top 4 Effective Tips On How To Invest In Yachts

Ph: pexels   Nowadays, the option of investing in yachts may not be the wisest choice, but this article will show you how this idea could become a good proposition. With decreased property prices, a lack of confidence in...

December 02, 2016
The Estée Lauder Companies opens an exclusive standalone Christmas gifting store in London

The Estée Lauder Companies opens an exclusive standalone Christmas gifting store in London

  The Estée Lauder Companies pop-up beauty gifting shop located on the ground floor of its London headquarters in Fitzrovia. The 1,344 sqft retail space is designed to look like a chic living room with a communal family-style table and...

September 22, 2018
A Plastic Surgeon Revealed Top 5 Biggest Aesthetic Procedures Of 2018

A Plastic Surgeon Revealed Top 5 Biggest Aesthetic Procedures Of 2018

Apart from recovery time, hospital visits, and pain meds, the most popular aesthetic procedures this year use the needle instead of the knife.   According to a study, invasive aesthetic treatments have increased 200%, with about 15.7 million procedures...