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The reason beauty brands invest in Pinterest

May 05, 2019

In fact, Beauty brand marketing group is very attentive to Pinterest today. But since 2018 the platform that acts as a virtual mood board tends to attract more attention from brands of all sizes. Here somereasons beauty brands investing in Pinterest.

Pinterest- a new solution for brands and businesses

In 2013, L’Oréal’s clinical skincare brand SkinCeuticals opened Pinterest again but it has just started developing the strategy for the platform and allocating money to it at the end of 2018. L’Oréal’s clinical skincare brand SkinCeuticals is one of the highest sales brands in the US. General manager of this brand, Christina Fair, said that “Pinterest is an obvious step following investment in Facebook and Instagram in the previous year.”

Burberry partners with Pinterest to create a customized beauty experience / Ph: Pinterest

Pinterest’s advertising revenue  in 2018 is more than 755 million dollars and there are about 265 million people accessing Pinterest every month. It has become a great option for companies that are looking to expand their reach to new audiences include major brands like Burberry, Covergirl, etc and smaller brands like Inkbox, etc.

Inkbox provides a line of tattoos that can penetrate the skin and last up to 18 days, it is not like the usual sticky tattoo. Inkbox promoted it via Pinterest.

In June 2018 , Pinterest has introduced the Insights Audience Tool. In April 2018, Pinterest launched a new search feature that allows users to search for beauty content and products based on their skin color.

Basically, Pinterest is fundamentally different from social networks like Facebook , Instagram and youtube. It helps businesses increase sales effectively. One good ẽample for that is SkinCeecoms.com increased by 38% of sales of antioxidant products.

Overall, it is true to say that Pinterest is a very effective solution for all types of businesses.

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