Vuhes Magazine

    Home The new promising acquisition of Procter & Gamble – First Aid Beauty brand

The new promising acquisition of Procter & Gamble – First Aid Beauty brand

July 24, 2018

Procter & Gamble has been long famous for its huge portfolio. There are Olay, Aussie, Herbal Essences and SK-II in the list. And now after its latest acquisition of First Aid Beauty, this new promising brand is expected to bring new innovations to Procter & Gamble and to become as one part of its portfolio.

The Founder and CEO of First Aid Beauty Brand – Lilli Gordon – stated that Procter & Gamble acquired the brand with the expectation to expand their popularity all over the world and produce higher qualified cosmetic products.

Perfect solutions for the right skin

The brand aims to produce various cosmetics products based on scientific research such as moisturizers, serums, acne clearing pads or even sunscreen.

Skincare process is always the most important thing women need to pay attention the most in their daily routine to have a perfect skin without acnes, dark spots or to prevent wrinkles and ageing problems. These things are also considered as the purposes of First Aid Beauty Brand.

Perfect qualification of ingredients for perfect qualification of upcoming products

First Aid Beauty always put choosing ingredients as one of their most important steps. Their collection of ingredients contains more than 1 300 ingredients from FAB’s no-no list such as Artificial Colorants, Methanol, Hydroquinone, Triclosan, or even Sulfates.

Perfect results without any irritation

The qualification and reputation of a beauty brand depends on its products and the results of customers’ skin after using its products. The most important thing the brand focus on is the health of users’ skin. Because all products from the First Aid Beauty are produced in a clean and completed process with skin-loving ingredients. In addition, all these skincare and makeup products will go under various safety-in-use tests to make sure that there will not cause any irritation to customers using these products from the brand.
RELATED ARTICLES
May 29, 2017
Top 4 Tips On How To Whiten The Skin Naturally

Top 4 Tips On How To Whiten The Skin Naturally

Dull and dark skin could be caused by prolonged use of chemical-based cosmetic products, poor lifestyle choices, over sun exposure, stress, dry skin, a medical condition, and environmental pollution. The article today will expose some of the most amazingly...

August 26, 2019
Korea’s beauty device market grows up

Korea’s beauty device market grows up

People in the world are taking care of their looks more and more nowadays, leading to the development of so many premium beauty devices for skincare. According to a research in Korea, the sales forecast for beauty tools by...

January 23, 2019
Future of beauty tech and the beauty industry is virtual reality

Future of beauty tech and the beauty industry is virtual reality

VR and AR are the foundation of a rapidly growing technology industry that changes the way people interact with the world. But, perhaps surprisingly, the beauty industry is one of the quickest fields to bring these new technologies into...

September 27, 2016
Lancômes Innovative Grandiôse Liner produced by Albéa

Lancômes Innovative Grandiôse Liner produced by Albéa

  Lancômes innovative concept x  Albéas technical know-how in complex injection and assembly techniques as well as in finishing created a true technological innovation- Its flexible pointed handle is fitted with a hinge for better precision during application. The  ...

February 20, 2017
Estee Lauder just launched Bronze Goddess 2017

Estee Lauder just launched Bronze Goddess 2017

  Estee Lauder Bronze Goddess 2017 Collection includes:  1. Bronze Goddess Illuminating Powder Gelee  – Limited Edition: $45 Smooths on as a soft sheen. Builds to a luminous pearl highlight. 2. Bronze Goddess Summer Lip Glow – Limited Edition :  $28...