The new promising acquisition of Procter & Gamble - First Aid Beauty brand



Procter & Gamble has been long famous for its huge portfolio. There are Olay, Aussie, Herbal Essences and SK-II in the list. And now after its latest acquisition of First Aid Beauty, this new promising brand is expected to bring new innovations to Procter & Gamble and to become as one part of its portfolio.

The Founder and CEO of First Aid Beauty Brand – Lilli Gordon – stated that Procter & Gamble acquired the brand with the expectation to expand their popularity all over the world and produce higher qualified cosmetic products.

Perfect solutions for the right skin

The brand aims to produce various cosmetics products based on scientific research such as moisturizers, serums, acne clearing pads or even sunscreen.

Skincare process is always the most important thing women need to pay attention the most in their daily routine to have a perfect skin without acnes, dark spots or to prevent wrinkles and ageing problems. These things are also considered as the purposes of First Aid Beauty Brand.

Perfect qualification of ingredients for perfect qualification of upcoming products

First Aid Beauty always put choosing ingredients as one of their most important steps. Their collection of ingredients contains more than 1 300 ingredients from FAB’s no-no list such as Artificial Colorants, Methanol, Hydroquinone, Triclosan, or even Sulfates.

Perfect results without any irritation

The qualification and reputation of a beauty brand depends on its products and the results of customers’ skin after using its products. The most important thing the brand focus on is the health of users’ skin. Because all products from the First Aid Beauty are produced in a clean and completed process with skin-loving ingredients. In addition, all these skincare and makeup products will go under various safety-in-use tests to make sure that there will not cause any irritation to customers using these products from the brand.

The new promising acquisition of Procter & Gamble - First Aid Beauty brand

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