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The insight of beauty and personal care market in Italy

February 02, 2020

The beauty and personal care products market in Italy is estimated to be growing at a CAGR of 5.9% during period of (2019 – 2024).

 

Italy is a big exporter of organic cosmetics to other countries in Europe and the United States. That is why the Italian beauty market is projected to grow quickly in the next 5 years, especially skincare and haircare products.

Italian personal care market

In Italy, the pharmacy distribution channel of personal care and cosmetic products has the highest share. In fact, Italian beauty and personal care performed positively in 2018. Compared to the 2017’s performance, there was a growth in both retail volume and current value sales. In addition to that, the natural trend still has a great impact on the Italian beauty and personal care market, especially skin care products. As consumers are becoming sensitive about the ingredients, Italian personal care products are focusing on delicate and clean formulations with a high percentage of natural ingredients.

The leader in the market and new Italian beauty products

In 2018, L’Oréal Italiana Saipo is a leader in the market / Ph: L’Oréal Italy

 

L’Oréal Italiana Saipo confirmed its leadership in 2018. This company owns almost all the big names in the market, including mass brands such as L’Oréal Paris, Garnier Fructis, premium brands like Lancôme, Yves Saint Laurent and Giorgio Armani. Additionally, it still operates in pharma beauty and personal care with Vichy and La Roche-Posay. The company heads all the important categories such as skin care, colour cosmetics, hair care and sun care.

The inspiration for new product developments in 2018 was highly inspired by the health and wellness trend. Almost all the formulations contained a high percentage of organic ingredients and being free from harmful components such as parabens, sulphates, silicone, mineral oils and synthetic fragrances, etc.. Moreover, there was an increase in men’s grooming in Italy in 2018. It is considered to be driven by the millennials who are interested in maintaining a youthful look.

As you can see, the Italian beauty market has been growing and will develop more in the future. If you are considering what to buy, go for the Italian beauty products. Keep comeback Vuhes daily for updating more latest beauty news and trends.

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