Vuhes Magazine

    Home The Estée Lauder Companies opens an exclusive standalone Christmas gifting store in London

The Estée Lauder Companies opens an exclusive standalone Christmas gifting store in London

December 02, 2016

 

The Estée Lauder Companies pop-up beauty gifting shop located on the ground floor of its London headquarters in Fitzrovia. The 1,344 sqft retail space is designed to look like a chic living room with a communal family-style table and fireplace.

The store provides customers with a relaxed and engaging place to shop for beauty gifts with brands including Clinique, La Mer, Estée Lauder, Aveda, Origins, Smashbox, Bumble & bumble, Glamglow, Darphin and Lab Series. For the first time, customers will also be able to use Facebook Messenger to purchase limited-edition gifts that can be collected in-store or delivered to a home address.

No.6 Mortimer is part of a series of test-and-learn Live Labs designed to bring the brands portfolio of prestige brands to consumers in a way that engages them around a particular beauty category or moment. In 2017, the pop-up space will be used to stock gift ideas for Chinese New Year and Valentine’s Day.

RELATED ARTICLES
January 16, 2017
Luxottica x Essilor : a 46 billion euro merger

Luxottica x Essilor : a 46 billion euro merger

The deal is one of Europes largest cross-border tie-ups that brings together Luxottica-the worlds top spectacles maker with brands as Oakley and Rayban and the other side Essilor-the worlds leading manufacturer of ophthalmic lenses. Luxotticas 81-year old founder- Leonardo...

March 09, 2019
How To Win Hearts Of Modern Luxury Beauty Consumers?

How To Win Hearts Of Modern Luxury Beauty Consumers?

So how to win the hearts of modern luxury beauty consumers? Let’s discover through the article below. #1: Development of desirability by working with KOLs (Key Opinion Leader) The modern consumers, especially the young ones spend more time searching...

August 05, 2018
The Hut Group secures about £195m to make more beauty acquisitions

The Hut Group secures about £195m to make more beauty acquisitions

The Hut Group focuses on beauty and wellbeing products online and it is operating in 164 countries. Last year, the Hut Group’s sales grew by 47% due to beauty and wellbeing acquisitions such as Australian website RY.com.au, beauty subscription...

January 21, 2019
Apple and Johnson & Johnson associate for the diagnosis of the leading cause of stroke

Apple and Johnson & Johnson associate for the diagnosis of the leading cause of stroke

Find more details related to this study through our following article. Conjunction between Apple Watch with an app from Johnson & Johnson for patients of heart strike Atrial fibrillation means your rapid heart rate is irregular. As information from...

December 13, 2018
The ways fashion retailers use AI to inspire shoppers

The ways fashion retailers use AI to inspire shoppers

  Recently, artificial intelligence is the secret weapon behind fashion retailers that theyre launching for hard-core consumers. Yoox luxury online retailer has created Yooxmirror, a virtual avatar provided by AI. The company said it designed to “entertain customers while...