The Estée Lauder Companies opens an exclusive standalone Christmas gifting store in London
The Estée Lauder Companies pop-up beauty gifting shop located on the ground floor of its London headquarters in Fitzrovia. The 1,344 sqft retail space is designed to look like a chic living room with a communal family-style table and fireplace.
The store provides customers with a relaxed and engaging place to shop for beauty gifts with brands including Clinique, La Mer, Estée Lauder, Aveda, Origins, Smashbox, Bumble & bumble, Glamglow, Darphin and Lab Series. For the first time, customers will also be able to use Facebook Messenger to purchase limited-edition gifts that can be collected in-store or delivered to a home address.
No.6 Mortimer is part of a series of test-and-learn Live Labs designed to bring the brand's portfolio of prestige brands to consumers in a way that engages them around a particular beauty category or moment. In 2017, the pop-up space will be used to stock gift ideas for Chinese New Year and Valentine’s Day.