The Body Shop x street artist EINE to raise £325,000 for The Body Shop Foundation

The Body Shop Foundation is the charitable arm of the L’Oréal-owned brand and funds social and environmental projects around the world.

 

The Body Shop donated £1.50 from each sale of more than 200,000 tubes of limited edition Hemp Hand Protector or Almond Hand & Nail Cream. The Hemp Hand Protector featured typography created by Ben Eine spelling out the message ‘Change’ on the front.

 

Customers who bought the hand creams were also asked to vote for which cause they wanted to support. The majority voted for people and animals first followed by the planet and the ocean. The money was split between the three causes with £158,400 going to groups falling under the People & Animal banner, including Education For Nature; £110,028 being donated to Our Planet groups including ZimConserve; and £60,000 donated to Our Oceans groups, including North American non-profit organisation Clean Oceans International.

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