The beauty market in India has become more vibrant thanks to the competition of brands
The beauty market in India has become more active recently thanks to the competition of brands. In the near future the beauty and personal care industry in India is expected to grow strongly. This presents many opportunities and challenges for domestic and foreign cosmetic brands.
Beauty market in India has strong growth in the coming time
This is a good sign for Indias economy, which offers many competitive opportunities for cosmetic brands in the beauty market. It is expected that by 2020, the beauty and personal care industry in India will grow at an annual rate of 5.6 percent. Many predictions suggest that growth is growing over time.
Beauty and personal care industry thrives in India/
Major cosmetic products are popular like nail polish, makeup and lipstick, and more and more people are now focusing on looks and beauty than before. The increasing consumer awareness of beauty has opened up many opportunities for the development of the beauty industry in India.
In the Indian beauty industry there is strong competition among major brands. Small companies are losing their edge because they do not have the competitive edge.
Consumers accessing the product through the Internet are increasing, they seek information and buy online because of the convenience. They also combine online and offline purchases, depending on each persons shopping preferences.
Indian men are more interested in beauty care/Ph: sm.askmen
Personal care products are widely consumed in the Indian beauty market, accounting for 40% of total direct sales. This is a great opportunity for beauty brands, including high-end brands. Consumers aim to use quality products from luxury brands, especially personal care brands.
The growth of the beauty industry here will promote the development of many related industries. India is still a potential market for many brands.
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