Vuhes Magazine

    Home Skincare is rising in the beauty industry

Skincare is rising in the beauty industry

November 18, 2019

Beauty consumers are changing their behavior. Learn more about it with the latest beauty industry news in this article.

Skincare is rising and makeup is falling
Skincare is rising and makeup is falling/ Ph: Pexels

There is a behaviour change of consuming beauty in the market. Skincare is rising while makeup is falling. Let’s see how it has affected major beauty brands as well as the consumers.

Latest news in the beauty industry

Makeup used to bring a constant stream of customers for beauty retailers. While this beauty trend is still popular, a period of “hyperspend” in the cosmetic space which was driven by contouring and palettes is going to the end. According to The NPD Group, prestige makeup was down 7% over Quarter 3 last year. However, makeup is still the area that has the largest spending from beauty consumers.

On the other hand, skincare rose by 7%. Hair and fragrance are smaller in size, but they both had a growth in the quarter, by 17% and 3% respectively. Additionally, there was an increase of tinted moisturizer and lip gloss. Also, lipstick, concealer, primer, makeup remover and applicators decreased in sales. According to the latest figures from Ulta, the cosmetics category makes up 51% net sales, followed by skincare, bath and fragrance which makes up 21%, hair care products and styling tools (19%), salon services (4%), and other (including nail products and accessories) makes up 5%.

The rise of no makeup trends in the beauty industry

When consumers start to feel better, they have no need to wear makeup. As a matter of fact, young shoppers find that they wear no makeup and still look good. They are paying more attention to natural beauty trends. According to an annual teen survey, there was a significant drop-offs in teen interest around cosmetics. Cosmetics spending of GenZ shoppers was down 21% year over year, the lowest in nine and a half years. We can see the anti makeup movement as the number of teens who are a fan of daily makeup has decreased from 53% about a year and a half ago to 38% in the most recent report.

In addition to that, skincare products are having stronger innovation with more products are being introduced and their basket size is being increased.
List your property with Corporate Housing by Owner (CHBO)

List your property with Corporate Housing by Owner (CHBO)

RELATED ARTICLES
May 18, 2018
Beiersdorf cooperates with Kaola to expand its presence in China

Beiersdorf cooperates with Kaola to expand its presence in China

Beiersdorf has already cooperated with larger Chinese e-commerce players Alibaba and JD.com, and now it strenthen focus on boosting its online sales in Chinese market by entering partnership with Kaola. The collaboration strengthens Beiersdorf’s e-commerce business in China by giving...

July 25, 2019
Mink – The world’s first makeup 3D printer

Mink – The world’s first makeup 3D printer

You must be logged in to view this content. Subscription now

January 17, 2017
Anti-Aging Secrets

Anti-Aging Secrets

Whether you’re dealing with the appearance of fine lines or uneven skin tone, or battling more advanced signs of aging, lets find out results-driven solutions for having truly younger-looking skin. Here’s how to deal with uneven skin tone, loss...

January 24, 2019
Indie beauty trends in the future

Indie beauty trends in the future

If you are an Indie beauty lover, don’t ignore information about Indie beauty trends in the future mentioned in our below article. Indie beauty trends you should know Through Indie beauty Expo, we can realized Indie beauty trends that...

March 06, 2019
The Latest Aesthetic Treatment For Hair Regrowth

The Latest Aesthetic Treatment For Hair Regrowth

About PDOgro™ The modern aesthetic treatment – PDOgro™ is a virtually painless procedure that helps hair grow again by releasing of growth factors and increasing blood flow in the treatment area. The procedure usually takes less than an hour...