Singer Katy Perry x Global Brands Group
Singer Katy Perry joins other pop artists in the footwear industry such as Jessica Simpson and Fergie, who have their own eponymous shoe lines.
“It’s been a creative goal of mine to be a real contributor in the affordable fashion space,” said Perry. “Launching a footwear collection felt like a natural first step for me.”
Perry said that she put in years of research to find the right company to work with, eventually landing on Global Brands. She expressed that Global — which holds the license for Rachel Zoe, Frye, Coach and others — understands her “vision, [her] eye for detail and have the international reach and resources.”
The Katy Perry Footwear collection uses materials such as lucite and vinyl and will incorporate metallics, floral prints and other embellishments, and made its debut at FFANY in New York earlier this month and will be available in major department stores, specialty stores and online.