Vuhes Magazine

    Home Should Beauty marketers focus more on Micro-Influencers?

Should Beauty marketers focus more on Micro-Influencers?

June 15, 2019

In recent years, the importance of Micro-Influencers on social networks has been strengthened. However, Should Beauty marketers focus more on Micro-Influencers?

The beauty Industry is getting more and more complex. Beauty brands constantly implement advertising campaigns to attract users. Among them, campaigns implemented on social networks are the most important. To reduce costs and increase efficiency, should marketers focus more on Beauty Micro-Influencers? The article focuses on clarifying the above problem.

Is Beauty Micro-Influencers important to the beauty campaigns?

Micro-Influencers is highly appreciated in the beauty industry

Micro-Influencers are individuals who own social media accounts with followers of 100,000 or less. They are very active and have a voice in a specific area. Recently, they have received much attention from beauty brands that want to promote their image.

Top influencers ask a very high fee for each ad on their account. Therefore, in order to save the cost of advertising campaigns and still maintain effectiveness, beauty brands now prioritize Micro-Influencers. Idun Minerals-a famous Swedish skincare brand is one of the examples about using this effectively.

About the Data about the effectiveness of Micro-Influencers

Based on the latest Socialbakers research, 32.1% of big beauty brands prioritize the using of Micro-Influencers than Top Influencers. Besides, Beauty Industry Marketers always appreciate their importance to customers in any campaigns.

Small influential individuals connect social network users better than celebrities. They have the ability to communicate, talk and persuade followers to benefit businesses especially beauty brands.

Nicolas Chabot - Director of influence management platform Traackr analyzed 4 advertising campaigns for beauty products in the US by famous brands. The results are very beneficial for the Micro-Influencers even when brands use multiple Celebrities at the same time.

The above is the information that help you answer the question Should marketers focus more on Beauty Micro-Influencers? Hopefully, they will be useful to you.

September 12, 2019
How to maximize vacation rental income?

How to maximize vacation rental income?

If you are running a business, you always try to get as much profit as possible. Here are some vacation rental tips for owners to increase their income. If you want to become a successful vacation rental owner, provide...

March 25, 2019
The luxury watch is a strong investment vehicle for rich people

The luxury watch is a strong investment vehicle for rich people

Why investing in high-end watches? Today, rich people not only view vintage watches as a tool to express their status but also incredible assets in the market. “Less risky” is what they describe this asset. In the unstable market,...

September 18, 2019
Tips for CBD startups

Tips for CBD startups

CBD startups? We will make it easily through this  article. This article will provide the information needed to help you decide if this business is right for you. Who is this business right for? This business is great for...

October 15, 2018
Celebrities’ Beauty Secrets

Celebrities’ Beauty Secrets

Celebrities are often under pressure to remain to look young and fabulous. When it comes to this topic, celebrities have become experts in their own way - and they have tips to prove it. Below are the beauty secrets...

August 29, 2019
Great ideas for beauty business

Great ideas for beauty business

Beauty and wellness industry is becoming more and more popular nowadays, which leads to rapid development of this sector. There are a lot of new business on the market, both manufacturing and retail. So, if you are wondering how...