Sephora opens fourth Beauty Tip Workshop in the US
Sephora's innovative BEAUTY TIP (Teach, Inspire, Play) workshop concept store features individual stations with latest in store technology for cusumers.
Sephora Michigan Avenue’s BEAUTY TIP WORKSHOP, with 10,040 square foot street-level store, is Sephora’s fourth largest that features a large table with individual workstations. Each workstation features a big screen, iPad, USB port and wifi, with over 13,000 products with exclusive brands as: Atelier Cologne, Belif, BITE Beauty, Black Up, Cover FX, Drunk Elephant, Erborian, IGK, Kat Von D Beauty, Madam C.J.Walker,.., and a pioneering store environment rooted in discovery and innovation. This includes a wide array of services and classes that will make a visit to the store a one-of-a-kind, individualized experience.
The new store is the first to offer a completely NEW Fragrance Studio experience, featuring Fragrance IQ enhanced with the first-to-market sensory technology- InstaScent that developed in partnership with 5th Screen Digital, and available exclusively at Sephora, InstaScent allows clients to explore 18 scent families through an innovative, dry air delivery system. Besides, the store also features a large assortment of SEPHORA COLLECTION makeup, skincare, tools and accessories.