Pola Orbis Has Launched the Fiveism x Three line

August 30, 2018

Pola Orbis Holdings chases a multi-brand strategy in order to develop its cosmetics business. The beauty company has taken this strategy to facilitate proper responses to different customer requirements. Besides, this strategy also makes each of its brand’s image different from one another, contributing to wider market share overall.

According to a report, the net sales of the cosmetics company Pola Orbis in the year of 2016 were broken down by brand. This high-prestige cosmetics brand Pola achieved the highest net sales with around 116 billion Japanese yen.
 
The company Pola Orbis manufactures and sells cosmetics products, jewelry as well as health foods. It operates some sub-brands, such as Pola, Jurlique, H2O+ Beauty, and Orbis. According to a recent report that was published by The Japan News, J-beauty’s Pola Orbis has launched a make-up brand that is designed for the male market.
 
The men’s makeup line, Fiveism x Three, includes nail polish, lipsticks and foundation. All of these products are in multiple shades and easy-to-apply formats. Besides, with 15 different shades of foundation, the Japan-based brand has more shades than Pola Orbis’s line aimed at the female market. This is because the requirement for male make-up is increasing. Nowadays, many men apply make-up so that they can appear more competent.
 
The brand’s Fiveism x Three line will be sold online as well as in department stores in most of the big Japanese cities like Osaka and Tokyo. By 2020, Pola hopes to increase its sales revenue created outside Japan from 8.4% to more than 20%. The firm’s international expansion started in 2001 with a mail order business in the South Korea. And now, it has also had a presence in other countries such as Taiwan, Hong Kong and China.

RELATED ARTICLES
September 01, 2018
Gevilan Collaborates with Silk’n to Introduce Skin-Tightening RF Device

Gevilan Collaborates with Silk’n to Introduce Skin-Tightening RF Device

US care brand Gevilan has teamed up with Silk’n to introduce a skin-tightening device that is designed to slow down signs of aging and simultaneously reverse wrinkles and sagging skin. This new skin-tightening device is called ElaziR 3D. It...

September 18, 2018
How has Clean Beauty Trend appeared?

How has Clean Beauty Trend appeared?

Today, many consumers are asking a lot of questions about the product and the origin of product component. This leads to the trend of using clean and safe products. It is called clean beauty trend. The need for beauty...

December 08, 2018
The Fancy Creams That Are Designed Only For You

The Fancy Creams That Are Designed Only For You

We have very different skin conditions which makes the best creams for this ones can be the worst for the others. Hence, you should know about the special designed creams for your skin only by dermatologists. Challenges we are...

June 26, 2020
How to get a bigger buttocks fast naturally?

How to get a bigger buttocks fast naturally?

For the female body, too-small buttock will make the whole body imbalance. So how to get a bigger buttocks fast naturally? Find out the answer through the following article.   Do not forget to drink plenty of water with fresh...

September 16, 2018
Aesthetics Leading K-Beauty Brand A.H.C entered the China market

Aesthetics Leading K-Beauty Brand A.H.C entered the China market

Now let’s find out more about Aesthetics Leading Brand A.H.C through this article. Aesthetic Hydration Cosmetic (A.H.C) Why do people like AHC’s products? The reason why the Aesthetics Leading K-Beauty Brand A.H.C’s products get good reviews from customers is that...