P&G, Unilever and L’Oréal have ranked in the top ten of 50 FMCG list
The ranking of Consultancy OC&C now in its 14th year, analyses the financial performance of the world’s largest companies and ranks them based on revenues taken from the annual report of each business.
1. Nestle AG
6. Coca Cola Company
7. AB Inbev
8. Tyson Foods
In second place on the list was P&G, while Unilever came in fourth and L’Oréal pitched in tenth place.
Through the analysis for ranking,it is shown that revenue of the top 50 declined for the fifth year in a row, due to slowdowns in emerging markets, currency volatility and local competition. Marketing spend among the top 50 was seen to grow in 2015 by 0.7% of sales and R&D by 0.1%, together contributing $8bn.