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People in Busan now can choose products from the Lacoste fashion brand by their own hands

December 16, 2018

And this time, the place they choose to expand their network of cross-border stores is Busan – the largest city in the south of Korea.
Lacoste fashion brand proved very strongly when investing in the field of travel retail.

Gansevoort Hotel Group is the first to partner with Lacoste globally.

The crocodile always know to make a friendly fashion brand to customers/


Lacoste is a fashion brand with a clear and coherent direction. They are always aiming for customer interaction, maintaining a close relationship, providing a huge range of services and special care of customer’s experience by focusing on trading methods and visual trading, as well as enhancement of product channels, transaction channels, and customer care channels.

And this Lacostes new travel retail store is located in the Lotte duty free zone, the second largest duty free shopping area in Koreas largest city. This store is a part of Lacostes plans and goals, and they always know how to highlight their retail stores, placing them in the prime locations of the largest cities in every nation and try to make them the most customer-friendly.
Travel retail is considered the 6th largest continent in the fashion category. And Lacoste – a famous fashion brand in France, they deliberately target on this category, because its appearance not so strange and blossom with people in everywhere they put their mark, creating the opportunity to spread their brand to anyone. After all, Lacoste has bold directions, but regardless of who their customers are, they are and will be connecting with customers before, during and even after their trips. Always know how to combine their premium brand with customer-friendly methods. And with this travel retail, they will continue to deepen it in the future, opening more retail channels through visual trading, pointing to travel or geographical products.



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