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June 18, 2019
Harrods’ new Beauty Hall – the next generation Beauty

Harrods’ new Beauty Hall – the next generation Beauty

Online shopping is developing quickly day by day, malls must have the renovations too. Harrods has been building a Beauty Hall to meet the next generation beauty. ===================== Harrods’ new Beauty Hall – the next generation Beauty Worldwide beauty...

June 14, 2019
Global natural cosmetic market trend

Global natural cosmetic market trend

It is possible that the natural cosmetic market will reach 36 billion USD in the near future. According to Future Market Insights, the natural cosmetic market has been set to grow by nearly 5%. Through the research company’s latest...

June 12, 2019
Dutch police fight drug crimes with fragrant perfumes

Dutch police fight drug crimes with fragrant perfumes

Xtacy Perfume is a fragrance specially made to prevent crime. Read the article for more details. Xtacy bottles, a perfume with the same packaging as Chanel No. 5, have been circulated for police departments throughout the Netherlands. The idea...

June 11, 2019
Entruphy tool to fight against counterfeiting

Entruphy tool to fight against counterfeiting

Counterfeiting has always been a serious problem that many brands are facing. Counterfeit fashion products are widely available, leading to disastrous consequences to authentic brands. Entrupy, a technology to prevent counterfeiting, is introduced to solve this problem. 28% of...

June 10, 2019
Luxury brands spend huge on Instagram

Luxury brands spend huge on Instagram

Recently, top luxury brands such as Gucci, Louis Vuitton and Christian Dior seem to recognize the power of social media platforms. They focus more on Instagram with carefully built strategies to develop the brand. The purpose of this marketing...

June 10, 2019
French government ban on destroying luxury goods

French government ban on destroying luxury goods

The French government recently issued a ban on destroying luxury goods. This received mixed opinions in the public. So what is the reason for issuing this ban? Every year, a large amount of French luxury goods is destroyed to...

June 09, 2019
Cannabis enters luxurious lifestyle in modern life

Cannabis enters luxurious lifestyle in modern life

It is true to say that fashion brands and beauty brands that rely on marijuana are skyrocketing. An industry predicted a total of 63 billion dollars (within five years). In 2019, marijuana was also likened to an herbal cigarette....

June 07, 2019
Rare luxury bag Hermes Birkin sells at a new world record

Rare luxury bag Hermes Birkin sells at a new world record

“So Black” Birkin becomes the most expensive Hermes bag after the auction. Why is it so expensive? A rare luxury Hermes’s  “So Black” Birkin bag was under the hammer during the recent Christies auction in Hong Kong, leading to an...

May 31, 2019
Europe’s first WeChat Pay Smart Airport launched

Europe’s first WeChat Pay Smart Airport launched

Amsterdam Airport Schiphol has become WeChat Pay’s first ‘Flagship Smart Airport’ in Europe. Thanks to its collaboration with WeChat, now Chinese passengers at Schiphol are offered a range of bespoke services from social media applications. Amsterdam Airport Schiphol-Europe’s first...

May 30, 2019
How luxury brands cope with counterfeiters?

How luxury brands cope with counterfeiters?

How to fight counterfeit products? This question will be answered briefly in this article. For years, the luxury industry has invested heavily in extremely sophisticated technology solutions, using the latest advances in nanotechnology, internet universal and AI to authenticate...

May 29, 2019
Luxury brands at China turn to digital commerce

Luxury brands at China turn to digital commerce

China is famous for high population with a big purchasing power. In recent years, Chinese shoppers intent to buy luxury goods online, resulting in new strategies of global luxury companies in Chinese market. There are so many big brands...

May 26, 2019
Luxury retailers use blockchain to tackle counterfeits

Luxury retailers use blockchain to tackle counterfeits

With the launch of blockchain technology, LVMH that owns more than 60 luxury brands including Louis Vuitton, Hublot and Christian Dior hopes to open a new era of authenticity. Thanks to using blockchain, users can easily distinguish between real...