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Multicultural hair care – A new trend?

June 06, 2019

The demand for haircare products is huge due to more and more people increasingly focus on their hair, and catching up with latest hair care trends. Multicultural hair care products segment is now on the rise. Beauty retailers had seen the potential buying power of this segment and focusing on fulfilling the demand. However, they have to weigh a lot. They have created a trend of multicultural hair care. They also need to keep a close eye on competitors are the hair care retailers in the same area.

Multicultural hair care

It is being seen that the multicultural consumers was increasingly relevant to beauty retailers today. And the spending power of this consumer segment is growing pretty dramatically.

Multicultural hair care – A new trend / Ph: pinterest

It is especially true that multicultural shoppers are paying more attention to keeping their hair in a natural state so they change their attitudes about what they should do with their hair. The multicultural shoppers are willing to pay more than other shopper segment. They are very engaged with their hair and want to express themselves without damaging their hair.  One way to do that is through wigs and weaves.

Customers in multicultural segment often look for natural products with ingredients such as shea butter, coconut oil, argan oil, hazelnut juice, aloe, mint, and hone, jojoba oil, neem oil, etc.

The multicultural customers want beauty products without harsh chemicals, such as sulfates and parabens. They want beauty products that will nurture, nourish and improve their hair and skin, and the answer to that was found today in natural products.

This multicultural hair care is now trending.

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