Meat substitute food is gradually taking over the throne



Demand for sustainable food in Asia is increasing steadily from the awareness of people in the region about healthy eating and environmental protection.

This has become the driving force for flavor experts and scientists to diligently study familiar dishes about flavors, but are made from vegetarian ingredients derived from nutrient-rich plants to ensure a good balance with every meal.

 ADM - American food processing company known for its veggie burger or Fried vegetarian chicken strips is targeting local Singaporean dishes, like satay grilled chicken or Beef curry with coconut milk and of course the products that ADM focuses on are all derived from protein-rich plants such as soybean protein and peas.

Meat substitute food is gradually taking over the throne

Meat substitute food is gradually taking over the throne / ph: pexels

 Mr. Dirk Oyen - Vice President of ADM in Southeast Asia, cum Director of Nutrition, said that the company is working with chefs and local diners to develop the flavor of familiar dishes in Asia.  

 He affirms that the company can completely create traditional flavors locally and ADM hopes to create the perfect recipe for the aforementioned dishes and then market the product to consumer companies and supermarket system.

 ADM products are invented to resemble beef, pork, chicken and seafood and can be used to prepare a variety of dishes.  ADM hopes to bring consumers a broader and more sophisticated choice.

 However, ADM is facing challenges from convincing consumers to change their eating habits to compete with local companies.

 Singapore now has many startups launching sustainable foods, from "lab-grown" seafood to tropical fruit dumplings instead of pork.

Meat substitute food is gradually taking over the throne

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