Luxury

Luxury names increase price

The luxury products prices of many luxury names in the Chinese market have changes at the beginning of the year.

The luxury products prices of many luxury names in the Chinese market have changes at the beginning of the year.

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Luxury names and the war of upper class

With many luxury names, money isn't everything.  Customers cannot enter a Rolex or Hermès store to request to see a Hermès Daytona bag or Hermès Birkin bag and easily pay for them.

With many luxury names, money isn't everything.  Customers cannot enter a Rolex or Hermès store to request to see a Hermès Daytona bag or Hermès Birkin bag and easily pay for them.

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Covid-19 boosts global luxury resale market to grow better

Covid-19 is the launching pad that drives the global luxury resale market to grow better. The average annual growth rate of the global luxury resale market is 12%, much faster than the average growth of the luxury fashion market is 3%.  

Covid-19 is the launching pad that drives the global luxury resale market to grow better. The average annual growth rate of the global luxury resale market is 12%, much faster than the average growth of the luxury fashion market is 3%.  

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China's luxury products buying power is doubled despite the pandemic

According to a report from Alibaba shopping platform Tmall and consulting firm Bain, the Chinese luxury marketplace grew by about 48% this year to about $52.9 billion.

According to a report from Alibaba shopping platform Tmall and consulting firm Bain, the Chinese luxury marketplace grew by about 48% this year to about $52.9 billion.

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Luxury stores shifted strongly to Asia Pacific

The pandemic and the recovery of the Chinese economy have quickly moved luxury stores from the US and Europe to the Asia-Pacific.

The pandemic and the recovery of the Chinese economy have quickly moved luxury stores from the US and Europe to the Asia-Pacific.

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The super-rich pour money into online shopping for luxury products

The super-rich are pouring money into online shopping for luxury products as much as ever, despite the Covid-19 epidemic.

The super-rich are pouring money into online shopping for luxury products as much as ever, despite the Covid-19 epidemic.

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How should luxury names do marketing for luxury products and super-luxury products?

The luxury products industry is exactly the luxury names, the rare goods ... Always the items directly related to the experience and feeling of the user.  And for the most part, the marketing trend for luxury, super-luxury products for the rich is sophistication and glamor.

The luxury products industry is exactly the luxury names, the rare goods ... Always the items directly related to the experience and feeling of the user.  And for the most part, the marketing trend for luxury, super-luxury products for the rich is sophistication and glamor.

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What is happening now with Italian luxury products industry?

Italy contributes about 40% of the global luxury products manufacturing industry and currently Italian luxury products industry is struggling to cope with the devastation of COVID-19.

Italy contributes about 40% of the global luxury products manufacturing industry and currently Italian luxury products industry is struggling to cope with the devastation of COVID-19.

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Top 10 luxury names generate more than half of Global luxury products revenue

The top 10 luxury names that generate more than half of luxury products revenue in 2019, led by the French group LVMH with revenue of $37.5 billion.

The top 10 luxury names that generate more than half of luxury products revenue in 2019, led by the French group LVMH with revenue of $37.5 billion.

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