Luxury retail’s hot new trend
As customers nowadays have an intention of a store that not only sells stuff people need but also is a place for hanging out, many luxury retails including Hermes, Dolce & Gabbana and Coach have launched a “ cultural hub” for everyone to join. It is such a hot trend that attracts a lot of attention of individuals.
Examples of luxury labels applying this new trend
Dolce & Gabbana opened a shop on
At the same time, Carre Club was opened in
The concept created an interesting experience for customers to enjoy/ Ph: purestarmanagement.com
Reasons for this new trend
Luxury brands and retailers started to create those kind of moments for a number of reasons. First and foremost, this helps create a new environment where there is no limitation of pre- designed retail space. There, people can roam through the store with a sense of self- discovery. Second, this is also a way of educating attendees about the label’s heritage accessibly. The more people are involved in the hub, the more influence the retailer can extend.
In brief, the new trend that many luxury brands and retailers are doing brings customers a lot of benefits. Although this might not drive sales for brands immediately, the trend will help those labels a lot when they are ready to make a big purchase in the future.
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