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Luxury men’s beauty trends 2020

January 09, 2020

If you are wondering what are the new male beauty trends in 2020, read on and discover.

Men’s beauty industry is booming in recent years
Men’s beauty industry is booming in recent years/ Ph: Pexels@Doug Bolton

The beauty industry isn’t all about women. Male personal care & beauty is a booming sector in recent years. Let’s see what are male beauty trends in 2020.

The potential of men’s grooming industry trends

When it comes to beauty and grooming products, media has always focused on women. Today, there are new male grooming trends which give more options for the other half of the world. In particular, many personal care and pharmaceutical companies have been selling male-focused products for many years. It is easy for men to find razors or hair loss prevention pills. Moreover, in order to attract a new generation of male consumers, a lot of beauty brands are employing direct-to-consumer distribution and refreshed packaging.

According to Allied Market Research, the global men’s personal care market is projected to have an annual growth rate of 5.5 per cent to reach $166 billion by 2022. With this growth and the hope of men wearing make-up accepted widely, we can expect more trends in male grooming/personal care products.

Luxury male grooming trends in 2020

We are living in a world where a mani-pedi and facial is no longer tied to women. Gender barriers are being broken and we are going to see more men embracing their metrosexuality as luxury men’s beauty has been growing since the last few years. It is easy for men to find every kind of beauty products because the market is not only focusing on shaving and fragrance, but also self-care, presentation and outwardly appearance.
Companies are supplying skin products, body lotions, perfumes, hair products, make-up, shower gels and a lot more. So what are the new beauty trends for male from this decade? You might not be surprised, men’s grooming trends 2020 include hair transplants, makeup products for men and head to toe hair grooming.

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