Luxury brands launch collections for the Year of the Ox



In recent years, a trend has become popular with global luxury brands that is the creation of collections to celebrate the Lunar New Year.

This trend became even stronger in the context of the slump in luxury demand in North American and European markets due to the Covid-19 pandemic which made luxury brands depend more heavily on Asian markets, especially China, where people still spend tens of billions of dollars on branded goods.

Luxury brands launch collections for the Year of the Ox

 Thanks to its long-term value, watches are always a favorite gift, especially during the New Year.  Louis Vuitton celebrates the Year of the Ox with a smartwatch decorated with a cartoon image of a buffalo holding its iconic handbag.  This watch costs more than $3,000 depending on the material of the strap. Furthermore, the luxury giant also launch the Chinese New Year bag charm and key holder features an ox-shaped charm priced of $560.

Swiss watch brand Swatch is also very quick to catch the trend.  The watch version of the Year of the Ox 2021 is a combination of the yin and yang extremes of red and yellow buffalo, 2 colors that are said to bring luck in the concept of the Asians.  The price of the watch is more than $1,000 USD.

Luxury brands launch collections for the Year of the Ox

Italian fashion brand Moschino attracted consumers for the first time with a limited edition collection for the New Year holiday.  The 16 item limited edition collection, covering everything from skirts and coats to bags, is in bright red with decorative designs of a nose ring and buffalo horn.

Luxury brands launch collections for the Year of the Ox

Meanwhile, Tory Burch launched the Ozzie The Ox Mini Bag.  The product is red, is a combination of many materials, from canvas, leather to metal.  On the website, Tory Burch listed this product for over 300 USD.

Luxury brands launch collections for the Year of the Ox

Equally, Clinique cosmetics company this year has released a limited edition compact, specially for the holiday, but can be used for the whole year.  The collection is mainly in yellow and red, with a buffalo-shaped exterior.  

Luxury brands launch collections for the Year of the Ox

Luxury brands launch collections for the Year of the Ox

Your comment
*
*
*
*
 Captcha

Giorgio Armani Men's and Women's FW21-22 show

Top looks of Giorgio Armani Men's and Women's FW21-22 show.

Top looks of Giorgio Armani Men's and Women's FW21-22 show.

Read more

Etro Fall Winter 2021 women's show

Etro Fall Winter 2021 women's show 

Etro Fall Winter 2021 women's show 

Read more

Valentino Act Collection

Incisive, chromatic colors meet shortened, sensual silhouettes for the Valentino Act Collection.

Incisive, chromatic colors meet shortened, sensual silhouettes for the Valentino Act Collection.

Read more

Max Mara FW21 looks

A perfect harmony of volume and proportion. Take a closer look at these Max Mara FW21 looks.

A perfect harmony of volume and proportion. Take a closer look at these Max Mara FW21 looks.

Read more

Alberta Ferretti Fall Winter 2021 Fashion Show

Watch all the highlights from Alberta Ferretti Fall Winter 2021 Fashion Show. 

Watch all the highlights from Alberta Ferretti Fall Winter 2021 Fashion Show. 

Read more

Fendi FW21 ready to wear women’s collection

The extraordinary Italian elegance, as seen from a new perspective. In the Fendi FW21 ready to wear women’s collection Kim Jones celebrates Fendi’s outstanding legacy and savoir-faire, reinterpreting the brand’s signature style codes for the modern day.

The extraordinary Italian elegance, as seen from a new perspective. In the Fendi FW21 ready to wear women’s collection Kim Jones celebrates Fendi’s outstanding legacy and savoir-faire, reinterpreting the brand’s signature style codes for the modern day.

Read more

Lanvin Spring/Summer 2021 show

Lanvin Spring/Summer 2021 show

Lanvin Spring/Summer 2021 show

Read more

Blumarine SS21

Blumarine SS21

Blumarine SS21

Read more

Alexis Mabille Haute Couture show SS2021

Alexis Mabille Haute Couture show SS2021

Alexis Mabille Haute Couture show SS2021

Read more

Social Footer

               

Copyright © Vuhes. All rights reserved. The Content may not be copied, distributed,  republished, uploaded, posted or transmitted in any way without the prior written consent of Vuhes.