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    Home Living coral has been chosen to become Pantone’s color of the year in 2019 to protect the environment

Living coral has been chosen to become Pantone’s color of the year in 2019 to protect the environment

December 11, 2018

 

Pantone is considered a standard color reference system and the main communication language in the global design industry. Each year, they choose a color that represents the year. Ultra Violet was selected as the color of 2018, a perfect purple, seductive and mysterious. Now, we are all curious about what looks like a replacement for the Ultra Violet in 2019, as well as the message behind the new color. So lets find out through this article below.

Living Coral – the line connecting social and environment

After announcing the Ultra Violet as the color of 2018, Pantone had the minute to look out the window and observe what happened to the surrounding society – a moving society and trends play a role in being the waves that impact repeatedly on modern society’s life. And they decided choose Living Coral as the color of 2019. Living coral with animating and life-affirming shade of orange that is said to represent for a connection of modern life and natural surrounding. It is reason why this color is more suited to Pantone’s inspiration. The way living coral reefs vibrant under the sea show that they always know how to move together in very lightly.

Pantone’s color of the year Living Coral aligns with environmental focus

The new Pantone’s color of the year in 2019 has been used in many publications in 2018/ globalcosmeticsnews.com

As the Executive Director of the Pantone Color Institute – Mr Leatrice Eiseman expressed that living coral is a beautiful, bright, and cheerful orange that helps people imagine to tropical holidays, surrounded by warmth, and then stimulate people to mix in nature. Moreover, coral reefs are always buzzing and relaxing for anyone who is lucky to have a chance to meet it. Recognizing the beauty of nature, people will build their own sense of protection their habitat.

Although both humans and coral reefs take energy from nature, but the way humans are destroying nature is not like the way coral reefs are doing – growing – maintaining – protecting every living thing on the seafloor. So, choosing living coral as the color of year, Pantone would like to remind everyone about natural surrounding, connection between nature and humans.

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