Lion Corporation buys Shiseido's bodycare brand Ferzea
In fact, Shiseido - the world's leading beauty brand will transfer not only body care brand Ferzea but also eczema and dermatitis cream brand Encron to Lion Corporation.
Some details about Shiseido - the Japanese beauty giant
These days, it is no surprise to say that Shiseido is one of the few Asian beauty giants to be included in the list of the most famous and popular beauty giants in the world. This is the oldest and currently the fourth largest beauty brand in the world, was founded in 1872 by Mr. Yushin Fukuhara who was a pharmacist in the Royal Japanese Navy. He has brought Western style to Shiseido cosmetics. Today, Shiseido has 25,000 stores worldwide and owns 11 small brands with cosmetic products and hair care for all ages. Some of Shiseido's favorite products include Future Solution LX, White Lucent, Perfect UV Protector, Perfect Rouge and most recently Ultimune skin protection.
Shiseido Ferzea / Ph: japanesbeauty
Some information about the Shiseido's brands transfer in 2019
Shiseido will transfer not only body care brand Ferzea but also eczema and dermatitis cream brand Encron that are distributed by Shiseido Pharmaceutical Company to Lion Corporation in 2019. According to Shiseido 's source, the purpose of this transfer is part of their selection and focus plan for brands and businesses as part of the Vision 2020 strategy.
This transfer was completed on July 31, 2019. Currently, the content of the terms is still kept confidential.
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