At present, owning a car like Ferrari or Mercedes is no longer unique. The increasing number of wealthy people leads to the number of people who own a car is standard. Instead, a limited edition car makes its owner very proud. So car brands are focusing on it.
Mulsanne W.O. - a Bentley’s special edition / Ph: Bentley motors
The special cars dominate the roads
Rolls-Royce, Wraith Luminary, Black Badge Adamas Collection and Silver Ghost Collection have recently launched an exclusive collection of vehicles. Each collection has between 35 and 50 cars. They are created with luxurious design and delicate detail.
We’re designing more with the unique in mind. We want to create something the customer can show off to their peers. It’s about taking the cars beyond the standard offer. We feel that’s necessary now, even if our standard cars are hardly ‘standard’. We’re aware that our customer tends to live in a rarefied world in which everything is beyond the norm, and that’s what we have to cater to. says Matthew Danton, the main designer on Rolls-Royce’s Collection cars.
Rolls-Royce is not alone in offering limited editions. 911 R - limited-edition cars of Porsche with polycarbonate windows and magnesium roofs to help reduce weight. Aston Martin Vanquish Zagato, the Ferrari F12tdf, the McLaren 675LT Spider, and the latest limited-edition version of Audi’s R8 are available in the market with exceptional design. Besides, there are Lamborghini Aventador, Aventador SV or Centenario, in turn, attract attention.
At the time of publication, the limited edition also successfully attracted the interaction for its brand. Bentleys announcement of Mulsanne W.O. - a special edition of 100 cars will come out next year attracted 300,000 likes on instagram.
Some manufacturers are trying to produce more cars. Ferrari owns 7,000 cars a year and aims to produce 9,000 units a year from 2019.
“They’re a perfect platform to showcase new ideas, to get feedback on which ideas work best, and to find out which are most popular. We can see what might work as a more mainstream option later” Sheikh says.
Some analysts say that after years of rising prices in the supercar market, manufacturers are on the decline. Prices can slide up to 20% on some cars, some exceptional models can maintain value.
Anyway, the limited-edition cars have their special value. It is the heart of the manufacturer as well as the individual needs of consumers. If you qualify, hunt for one and enjoy this particular feeling.
Limited-edition cars: a particular way to attract buyers