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LG Household & Health Care – one of the leading beauty & health care brands in Korea

December 01, 2018

 

With the combination of modern technology and traditional Asian elements, LG Household & Health Care is always the leading company of household goods, cosmetics, beverages and functional foods of South Korea. This company always gains firm trust from consumers through many years of establishment and development.

Business Division

Not like other businesses which just focus on one kind of product, LG Household & Health Care diversifies their business lines and remains successful in all chosen fields. This is the second largest company on cosmetics in South Korea with many famous beauty brands. From 2005 to 2014, LG Household & Health Care has launched high-end, mid-end and low-end brands such as Whoo, TheFaceShop, Violet Dream, Ohui, Belief and so on.

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LG Household & Health Care is one of the leading companies in Korea / Ph: Lgcare.com

In Household goods, this company has maintained dominant leading position in Korean. Personal care and home care are the main business units in this sector. LG Household & Health Care brings various choices for customers such as oral care, body care, hair care, laundry detergent, dishwashing detergent and fabric softener. Their major brands are Saffron, Bamboo Salt, Elastine, Reen, Jayeonpong, THE BODY and many more.

In 2007, the M&A of Coca-Cola Beverage did mark a turning point in the beverage field of this company. After that, many more new brands have been established such as Fanta, Sprite, Georgia, POWERADE and Minute-Maid.

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The company diversifies their products to bring more choices to consumers / Ph: Lgcare.com

Expand operations in Japan

According to a new report by The Investor, LG Household & Health Care is having plan to boost their presence of Ginza Stefany subsidiary in Japan. A company’s spokesperson reports that they are trying to expand cosmetics business in Japan while the main focusing products here are functional foods. To carry out this goal, the company is investing around KRW30 billion which will be funded by 60,000 new shares.

With the expansion of market with in-depth research, LG Household & Health Care always commits to constantly strive to assert their position and gain trust from customers.

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