Vuhes

    Home Legal issues of beauty brands

Legal issues of beauty brands

November 23, 2018

 

Recently, some famous beauty brands have been involved in legal issues. Specifically, Dermalogica and L’Oréal, the two big names of beauty industry have filed lawsuit against Target and Drunk Elephant respectively for illegal business operation.

Dermalogica and Target

In the California District Court, Target is alleged of selling unauthorized products on e-commerce site and in California stores last autumn by Dermalogica. According to Dermalogica, Target is not the retailer which is authorized to sell this brand’s products. In addition, the mass retailer is also charged to sell grey market goods, which are manufactured in other countries and imported into the US but sold without the consent of trademark owner.

IMG_256

Unilever beauty brand, Dermalogica has sued Target for selling unauthorized goods / Ph: Pinterest

Dermalogica adds that although Target has been notified at least 3 times that they are not allowed to sell products having trademark of Dermalogica, this mass retailer still continues to stock those goods. Unilever also affirms that Target has been trading counterfeit, falsely marketed or expired products.

L’Oréal and Drunk Elephant

In Texas Western District court, owner of Skinceuticals, L’Oréal USA Creative LLC has sued their indie competitor, Drunk Elephant for patent infringement on a form of vitamin C, L-Ascorbic acid. L’Oréal believes that the invention of C-Firma Day Serum is a “competitive advantage” of their products.

IMG_256

Patent infringement is needed to be seriously considered to avoid illegal operation in each company / Ph: Smallbusiness.com

Moreover, although Drunk Elephant, a top-growing skincare brand has known about the infringement for more than one year, this brand has continued to break the law and sell the product. As a result, L’Oréal asks the Texas Western District court for their suffered damages from Drunk Elephant’s violation.

Law violation has seriously affected the prestige and profitability of the brands. Therefore, companies need to scrutinize the legal issues in their operation to avoid unexpected problems.

RELATED ARTICLES
October 24, 2018
Algae become a new step in the beauty industry today

Algae become a new step in the beauty industry today

Beauty products are extracted from the marine-derived ingredients are popular to use. Especially algae is selected as the main ingredient in beauty products. Many famous cosmetics brands promote the development of products from algae, which opens a new step...

February 08, 2019
Luxury Spending Of Chinese Consumers Is Predicted To Increase

Luxury Spending Of Chinese Consumers Is Predicted To Increase

The rise of China’s luxury market According to Agility Research’s 2019 Affluent Insights study, the Chinese luxury consumer is optimistic about 2019 and is looking to spend on luxury goods as well as travel despite a host of concerns....

August 14, 2017
Top 5 Genderless Beauty Innovations

Top 5 Genderless Beauty Innovations

The genderless beauty innovations are various, ranging from subcultural skincare products to unisex perfume blends. They include naturally-sourced ingredients, Here are some genderless beauty innovations that you should know and consider using: List Of Genderless Beauty Innovations- Top 5...

August 27, 2017
The EU releases guidance for safe online shopping

The EU releases guidance for safe online shopping

Ph: makeoveroutfit   Aiming at creating a great environment for shoppers who are looking for buying online-products, this guidance hopes to create stricter market surveillance as well as enforcements in the bid in order to navigate towards an online...

September 12, 2018
YouCam Makeup and Flying Solo NYC bring us all the surprise in New York Fashion Week

YouCam Makeup and Flying Solo NYC bring us all the surprise in New York Fashion Week

YouCam Makeup is teaming up with Flying Solo NYC to launch in the hottest fashion month of the year. YouCam Makeup and NYCs Flying Solo work together during the New York Fashion Week As we have said, YouCam Makeup...