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Italian luxury brands expand to Asia

November 25, 2019

Latest luxury industry news today is famous Italian luxury brands ‘market expansion strategies to Asia. Two of top Italian luxury brands : Missoni and Bottega Veneta have penetrated Asian market by opening its first store and first coffee shop.

Missoni opens new store at luxury mall The Shoppes by Marina Bay Sands
Missoni opens new store at luxury mall The Shoppes by Marina Bay Sands / Ph: Marina Bay Sands – Instagram

Missoni and Bottega Veneta are the two latest high-end Italian brands following steps of other luxury giants expanding to Asia.

Missoni launches its first store in Singapore

Italian luxury fashion house Missoni inherits the luxurious and ancient beauty of the most fashionable land in the Mediterranean. Missoni’s designs imprinted with fashion connoisseurs by the liberal, but extremely simple in both material and style.

Missoni’s first store located at luxury mall The Shoppes by Marina Bay Sands. The store houses collections of women’s fashion, men’s wear, beachwear, and accessories from Missoni. As such, luxury fashion lovers in Singapore can shop easily here. 

Bottega Veneta opens its first Café in Osaka

Bottega Veneta has announced the opening of its first coffee shop in Osaka, Japan. Located at the South Hankyu Department Store on the second floor, Bottega Veneta Café is considered the most fashionable place to hang out in fashion, and a side of aperitifs and Italian wines.

The Italian luxury fashion house’s first cafe shop is also the latest venture of creative director Daniel Lee into hospitality.

The Bottega Cafe with an open space spreading across 55 sqm featured interiors and exteriors using bold materials and light elements is set to be the trendiest place to hang out for Japanese fashion and wine lovers.

Bottega coffee shop offers a traditional Italian aperitivo drinks menu including coffee, tea, juice, and wine, served with a delicious dessert and appetizer. Honoring the Italian luxury brand’s rich heritage, there will be an impressive wine list exclusively from the Veneto region – the birthplace of Bottega Veneta.

So for luxury fashionistas and any one who love traditional Italian aperitivo drinks based in Asia now can conveniently experience shopping and enjoy taste of luxury in Italian ways right in Singapore and Japan. Furthermore, these two new addresses may be soon at the top list of Chinese luxury travellers.

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