Innovations of fragrance that attract teenagers
Recently, fragrance and perfume market has developed its category with a market size of more than $32 billion and most of its revenue are collected from teens over the world.
The skincare market is a source of inspiration for both fragrances and perfumes. In order to catch the attention of the youth, fragrance and perfume brands need to add visual effects or transformation to their products. As a result, teenagers are likely to buy popular teenage fragrances and perfumes that stand out in an increasingly crowded marketplace. The most popular teenage perfume appealing products can be named are (France) Yves Saint Laurent Black Opium Click & Go Click- on Pen (Italy) Kiko Jelly Jungle Shimmery Jelly Fragrance and (Mexico) CF Colorfun Pocket Cologne.
Those products are new fragrance formats which have been introduced this year/ Ph: amazon
Encourage fragrance routines
Because of giving sensory experiences to consumers, teenage perfume brands
should promote teens to use fragrance and perfume products for teens as their daily routine. Furthermore, beside mediscent perfume products teenage perfume brands should include home fragrance products list
as home fragrance candles, home fragrance diffuser, home fragrance oils,..
can help teenage perfume brands attract a large number of young people as according to some surveys in the United States, teenagers show interest in using perfumed candles and healthy scented candles more than the older counterparts. Among home fragrance innovation with “teen appeal”, there are some typical examples such as (US) Jason Wu Beauty, (UK) Anya Hindmarch and (UK) Rituals Perfume Genie.
This product is equipped with electronic home diffuser which can help consumers to scent their home following their schedule/ Ph: rituals
To conclude, society is growing everyday, therefore, the innovations of everything are necessary and so do fragrances and perfumes. Fragrance and perfume brands need to find ways to develop their products so as to attract more customers, especially the large volume of teenagers, who are very concerned about smell of body and home.
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