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Innisfree opened its first store in the Philippines

November 29, 2018

 

Innisfree Corp., a famous cosmetic manufacturer of South Koreas Amorepacific Group, has landed in the Philippines on Nov. 23 (local time) hoping to expand its presence in South East Asia. The ​beauty retail intends to introduce the natural ingredients of Jeju such as the beautiful green tea and volcanic pine to meet the beauty needs and experience of Philippine customers.

 

It is planning to carry out eco-friendly activities with a brand philosophy / Ph. Pinterest 

 

Eco-friendly green life activities with brand philosophy

According to the company, the 148-square-meter store opened at SM Mall of Asia, the largest shopping mall in Manila. The natural oriented brand plans to introduce skin care products made from natural ingredients from Jeju Island such as green tea and volcanic mushrooms and their effect on consumers in the Philippines to meet their needs and beauty experience.

The Philippines is considered a potential market due to the high youth rate in the 20s to 30s who are interested in Hallyu, or Korean wave and Korean beauty. An unnamed Innisfree official said the company would not only introduce top-notch cosmetics but also powder and oil treatment packs to suit the wet and hot climate.

Innisfree, meanwhile, runs 655 stores overseas including the newest store in the

Philippines. The ​beauty retail has opened their first overseas stores in China in 2012, with stores in Hong Kong, Taiwan, Singapore, India, Thailand, the United States, and Japan.

Innisfree also plans to open stores at three major shopping malls in Manila next year and launch online channels.

In addition, it is planning to carry out eco-friendly activities with a brand philosophy, the official said. Meanwhile, an event presenting special gifts giving event is held to honor the opening ceremony for visitors. “We are also planning to open major shopping malls and online channels for metro Manila next year,” he added.

Let follow and support this Korean beauty brand.

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