Selena Gomez as the new face of Coach

Coach has announced Selena Gomez as the new face of the brand

The singer Selena Gomez has a strong social media following – she is currently the most followed person on Instagram – as well as a strong presence in the fashion world. Gomez recently starred in campaigns for Louis Vuitton. American fashion house Coach has announced Monday morning Selena Gomez as the new face of the brand with  $10 million deal will see the singer front all upcoming campaigns as well as Gomez will also be designing a line of accessories for Coach.

Past Coach ambassadors include Gwenyth Paltrow (who starred in the house’s 2011 campaigns), Chloe Grace Moretz (who is being replaced by Gomez), Karlie Kloss (who worked with the house in 2013), and Kid Cudi (who fronted Coach’s ‘Dreams’ campaign in 2015).

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