Apple releases $300 book in a deliberately spare style

That contains 450 photos of Apple products as a gentle gathering of many of the products the team has designed over the years," and serve as a "resource for students of all design disciplines.





A $299 coffee table book filled with 450 photographs of Apple products. It’s a hardcover edition, bound in linen, and is available in two sizes: $199 for a smaller 10.20" x 12.75" version, and $299 for a larger 13" x 16.25" edition. 

The book is simply titled Designed by Apple in California — a name that somehow manages to be both humble and incredibly pretentious at the same time. The photos inside are all new images shot by Andrew Zuckerman, and will show off 20 years of Apple design "in a deliberately spare style."

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