Avon launches This is Boss Life campaign
Inspired by music videos, the clip features a reworked version of “I Will Survive”. The reimagined song features lyrics about becoming an Avon representative such as: “Oh as long as I’ve got Avon and the newest shade of gloss/I’ve got passion, can’t you see?/‘Cause my future’s up to me/Yeah, I’m a Boss.” The clips also star real-life Avon representatives who share their success stories in print advertising. The ads include the story of “full-time architectural designer, part-time beauty boss” Georgiana and “Mompreneur” Lydia.
"Every Avon representative has a unique story of how they are finding success as their own boss.", "We have the right tools and support to help them build a successful social selling beauty business. The ‘This is Boss Life’ campaign spotlights that there is nothing more beautiful than succeeding on your own terms.” said Scott White, Chief Executive Officer at Avon.