Jewellery business insights- Top 10 jewellery brands to watch in 2016
Jewellery contains small decorative items worn for individual adornment such as rings, brooches, necklaces, bracelets and earrings. It may be attached to the clothes or the body. In this article, we will reveal top jewellery brands that you should not miss out!
1. Tiffany & Co.
It reclaimed its position this year, maintaining a 14-point lead over Cartier based on its SEO performance on competitive keywords such as “engagement ring”. This brand also distinguished itself with campaigns such as “Concierge of Love” and “Will You?”- a Valentine’s Day campaign associated with social media programming with gift guide on this brand site.
One of the brand on top jewellery brands in the world is Cartier. It enhances the highest performing brand on Youtube channel with over 90 million views. This luxury brand is also powerful on mobile, with a mobile site featuring product imagery coupled with solid online. It filters which drive intuitively customer to the proper sales channels that are based on price point. The investment in the Cartier-Catalog on mobile app helped this jewellery brand maintain a high download rank.
This luxury brand implements the most creative ads at 300 units, leading to an outsize share of display impressions. Besides, it is one of the top jewellery brands that also made an impression on Youtube with “Unique Connection” video. This video attracted more than 17 million views. Pandora also creates a holiday collaborative board on social media like Pinterest. It works with blogger Justina Blakeney in order to incorporate its luxury products with holiday-themed recipes and decorations.
4. Alex And Ani
Alex And Ani is one of the top jewellery brands year over year. Over the past year, this brand has doubled its Facebook fans, attracted more Instagram followers. It has become the only brand in jewellery industry trying to make posts on Instagram shoppable. This brand is one of three brands using hashtags to move to direct incorporation on product pages. The investment in mobile ads offers users direct click-to-call and store locations nearby while active engagement with PLAs (product listing ads), which has helps this brand control 66% of results on Google shopping.
5. David Yurman
This is one among top jewellery brands pairing mobile optimization of davidyurman.com for table and mobile devices, streamlining navigation, customer care service and checkout for a huge range of devices. A shoppable campaign called “Ten Years With Kate” featuring ambassador Kate Moss reflects tight coordination across email, social media and display advertising channels.
6. Other Successful Jewellery Brands
Apart from top jewellery brands as I mentioned above, there are some the other brands you should know. One of them is Swarovski, which launched click-and-collect capability, participating the 10% of brands with in-store integration. This brand’s marketing caters to users on mobile version, employing narrow design templates, which are set up for scroll-and-tap input on screens. Van Cleef & Arpels has concentrated rich and comprehensive content investments in order to support new products and improve accessibility through mobile version. In addition to this, this brand is quite strong on social media and ranks within the top 10 for communities on Pinterest, Instagram and Twitter.