L’Oréal Paris features first male model in its new ethnic diversity advertising campaign
L’Oréal Paris brand’s first male model Gary Thompson
Together with Gary Thompson in the campaign is fitness guru AJ Odudu and British Beauty blogger Jane Cunningham as L’Oréal Paris #YoursTruly's ambassadors.
The #YoursTruly campaign features 23 of the UK’s most influential and inspirational individuals to promote the wide offering of shades in the L’Oréal Paris True Match Foundation range. The 23 individuals to be representatives for 23 shades for the brand's mass market.
23 of the UK’s most influential and inspirational individuals
For the campaign, the tagline ‘because you’re worth it’ has turned to a new one ‘because we are all worth it.’